In our 2019 Marketing Operations Maturity Benchmarking
Report, we look at what businesses have achieved in marketing operations and where there
is room to develop. As we’ll see throughout these findings, top performing companies
rely on MOPS to provide the foundation from which the rest of the marketing division can
To find out more about the most significant marketing operations benchmarks, what’s keeping your peers awake at night and how companies are addressing the challenges, read our 2019 Marketing Operations Maturity Benchmarking report.
Key insights from our report:
• Only 39% of mainstream companies report having strong processes to help identify the technologies necessary to their marketing goals. This is remarkable in a phase of marketing development that is so strongly linked to customer data and real-time response.
• Less than one in ten mainstream companies can predict revenue with a high degree of accuracy based on their funnel management process. Even when we include those companies that say they are “mostly” able to do this, the figure only rises to 38%.
• Only about two in five mainstream respondents give a positive evaluation of the knowledge and skills required to support MOPs functions.
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