Over the last few years, Account-Based Marketing (ABM) has revolutionized the B2B landscape by focusing on high-value accounts and...

This release introduces a range of new features and improvements...

By developing detailed personas, businesses can align their messaging, content, and strategies with the specific needs of their customers

As the number of marketing technologies continues to proliferate, a critical question arises: could we be reaching technology overload?

why proving Marketing Operations value is so challenging and why it is so vital to business success!

Without alignment, even the best ABM strategies will falter. In this article, we’ll delve deeply into the importance of team alignment.

Understanding how marketing efforts influence buyer behavior is critical in today’s complex B2B landscape.

This article explores the key benefits of integrating these ABM and MAPs and how they can transform your marketing efforts.

Are MQLs still the gold standard for marketing measurement, or is it time for a shift?

Is AI in Marketing Operations a game-changer or just a buzzword? The answer depends on how businesses approach its adoption.

Explore the key challenges in database quality and hygiene, the importance of prioritizing data quality, and the tangible impacts...

As new technologies emerge and consumer expectations evolve, businesses must ask: Are MAPs still relevant in modern and future MarTech?

What will define Marketing Operations in 2025? Let’s explore key trends and look at our predictions for what will shape the year ahead.

Let’s dive into the major issues caused by poor email deliverability and why ignoring them could cost your business more than you think.

Without their buy-in, even the most promising ideas risk being shelved.

Many marketing professionals fear that these innovations will render their roles redundant, creating a divide...

Ready to implement your MAP? Be sure to avoid these common mistakes to ensure that your investment delivers the results you're looking for.

Sojourn Solutions - Empowering Marketing Teams for a Decade and Beyond

Explore emerging trends and how marketing operations is poised to shape the future of marketing.

Implementing a Marketing Automation Platform ? One concern stands out as the most critical for B2B organizations: integration.