Sojourn Solutions
How do you ensure alignment between Sales and Marketing Teams when using an ABM approach?
Misalignment between these teams can lead to inconsistent messaging, wasted resources, and missed opportunities.
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Latest Posts
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations
Sojourn Solutions
Nov 123 min read
Celebrating Nicky Clarke’s Shortlisting for B2B Marketer of the Year at the B2B Marketing Awards 2024
Thrilled to congratulate Nicky Clarke, Head of Marketing Operations at VMO2 Business, on her shortlisting for B2B Marketer of the Year!
Sojourn Solutions
Nov 64 min read
What Are the Potential Returns on Investment (ROI) for Implementing AI in Marketing Operations?
The potential ROI of implementing AI in marketing operations? Focus on key areas such as cost savings, customer engagement, and more.
Sojourn Solutions
Oct 315 min read
ABM Strategy - How Do We Keep Accounts Engaged in the Long Term?
The challenge lies not just in winning new accounts - but in keeping them engaged over the long term...
Sojourn Solutions
Oct 312 min read
Transforming Digital Marketing: The Success of VMO2 Business’s Digital Media & Marketing Operations Team
A high-performing, data-driven digital marketing engine that’s helping VMO2 Business deliver measurable results...
Sojourn Solutions
Oct 295 min read
How do you demonstrate the long-term value of ABM?
How can you effectively communicate the benefits of ABM and showcase its impact over time?
Sojourn Solutions
Oct 286 min read
Why use a Consultancy firm for Your Martech Audit?
Partnering with a consultancy firm often brings unparalleled benefits that can make a substantial difference in outcome...
Sojourn Solutions
Oct 225 min read
How Do We Ensure Data Privacy and Compliance with AI?
Companies that use AI often handle vast amounts of sensitive customer data, making it essential to protect this information and adhere to...
Sojourn Solutions
Oct 184 min read
Driving Visibility into the Customer Journey: How Smurfit Westrock Transformed its Lead Management
Sojourn Solutions has been helping Smurfit Westrock with their primary focus of lead management over the last 3 years.
Sojourn Solutions
Oct 135 min read
ABM Platform Integrations - How to ensure compliance with Data Privacy laws
Navigate the complexities of data privacy laws while leveraging an ABM platform to drive your marketing efforts.
Sojourn Solutions
Oct 104 min read
Introducing Marketo’s Interactive Webinars: A Game Changer for Virtual Engagement
One of the standout features of Marketo’s Interactive Webinars is its integration with Adobe Connect, a robust platform...
Sojourn Solutions
Oct 92 min read
QUICK READ: Key benefits to a MarTech Audit.
Undertaking a marketing technology (MarTech) audit can offer several significant advantages for a large company.
Sojourn Solutions
Oct 75 min read
What Are the Best Use Cases for Integrating AI into Marketing Operations?
Here’s a look at the best use cases for integrating AI into B2B marketing operations to unlock efficiency, drive better customer engagement,
Sojourn Solutions
Oct 74 min read
Navigating Marketing Success: How Database Health Steers Your B2B Strategy
If you’ve been wondering whether your marketing database could be holding your team back, now is the time to evaluate its health.
Sojourn Solutions
Sep 303 min read
Which AI Applications Provide the Quickest and Most Significant Impact on Marketing Operations?
Explore the AI applications that can deliver immediate results, enhance efficiency, and drive significant ROI on Marketing Operations.
Sojourn Solutions
Sep 225 min read
Partner Q&A: How Instant Marketing Works with Sojourn to Achieve Customer Success
We recently had a conversation with one of our partners, UK-based Instant Marketing, about when and why we partner to help our customers.
Sojourn Solutions
Sep 194 min read
What is a MarTech Audit? - Let's get back to the basics!
Basically put, a MarTech audit is a comprehensive evaluation of all the marketing technologies, platforms, and tools that a company uses.
Sojourn Solutions
Sep 155 min read
How Partnering with Instant Marketing Adds Value for Our Customers at Sojourn
“We collaborate with our partners to help our customers,” says Kristin Connell, Global Head of Strategy & Innovation at Sojourn Solutions.
Sojourn Solutions
Aug 283 min read
Future Trends in AI and Marketing Operations
Stay ahead of these AI trends and ethical practices to ensure Marketing Operations remains effective, adaptable, and customer-centric.
Andrew Poole
Jul 312 min read
Important Update: How Yahoo!’s Feedback Loop Changes Affect Your Oracle Eloqua Experience
Andrew Poole walks through how Yahoo!'s upcoming Feedback Loop changes might affect how Oracle Corp NA uses Oracle Eloqua.
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