Are you ready for CCPA? Tips for complying with California’s new data privacy law

Not your mother’s “top 10 blog posts of 2019” post

Planning your B2B marketing strategy for 2020: Tips from marketing experts

Transform your B2B marketing by telling great stories: 7 things to consider

6 common mistakes when implementing ABM

Using webinars for B2B Marketing: 8 tips from Daniel Waas, Webinar Wrangler

Driving marketing operations improvement: 2 experts answer 5 key questions

Aligning the B2B Revenue Engine: 10 Top Takeaways from 2019 SiriusDecisions Summit Europe

Revenue Operations, Explained: A Q&A with Julian Archer, Senior Research Director at Forrester

Martech Management – What MOPs can do to drive efficiency and ROI: Post 6 (of 6) in our MOPs Maturity Benchmarking Series

How MOPs maturity can make or break Account-Based Marketing: Post 5 (of 6) in our MOPs Maturity Benchmarking Series

Improving processes for data and lead management: Post 4 (of 6) in our MOPs Maturity Benchmarking Series

7 key findings from our Marketing Operations Maturity Benchmarking Report

Building effective teams in Marketing Operations: Post 3 (of 6) in our MOPs Maturity Benchmarking Series

Why alignment matters for Marketing Operations (and how to get there): Post 2 (of 6) in our MOPs Maturity Benchmarking Series

The evolving, foundational role of Marketing Operations: Post 1 (of 6) in our MOPs Maturity Benchmarking Series

Artificial Intelligence is transforming B2B marketing: Three experts explain how

How O2 transformed its marketing operations and won a B2B Marketing award (part 2)

How O2 transformed its marketing operations and won a B2B Marketing award (part 1)

Peak Performance Marketer Series: Progress’ Carmen Gardiner on Marketing Operations

ABM as Growth Engine: Insights and tips for optimizing Account-Based Marketing

Performance Marketing: The WHAT, WHY, and HOW

Multi-touch attribution, explained: An interview with Peter Bell, Marketing Director at Adobe

How conversational martech drives stronger customer engagement

5 steps to marketing operations maturity: Going beyond “just” martech

How data analytics drives peak performance, strategy, and bigger budgets

Leadership Spotlight: Solving puzzles and building a value-adding team — An interview with Sojourn Managing Partner Emily Bennett

Getting martech right: How to avoid “shiny new object syndrome”

Sojourn Solutions’ top 10 blog posts of 2018

How B2B marketers can develop “change readiness” for peak performance

5 steps to achieve Peak Performance in 2019: Begin from where you are

Leadership Spotlight: Helping customers grow by helping Sojourn’s team grow – an interview with Sojourn Solutions Managing Partner Adam Mitrosz

8 key leadership characteristics B2B marketing leaders need

7 steps to selecting a B2B marketing automation platform

How Naylor drove efficiency and growth with new automated email renewal solution

Keep customers on the trail to ROI: How marketing automation enhances CX

Leadership Spotlight: Helping clients drive continuous improvement to achieve desired business outcomes – an interview with Sojourn Solutions Managing Partner Dan Vawter

How Adobe’s $4.75 billion purchase of Marketo may impact B2B marketers

October Oracle Eloqua insights: Modern Marketing Express, user groups, and cookies

7 key takeaways from SiriusDecisions Summit Europe 2018

How Naylor scaled sales team adoption of its new automated email renewal solution

4 ingredients to lead followup’s secret sauce

Leadership Spotlight: Building a sustainable business to best serve our clients – an interview with Sojourn Solutions Managing Partner Rebecca Le Grange

How marketing automation helps blaze new trails in generating & managing leads

7 ways to build your audience in a GDPR world

How marketing automation enables you to course correct by tracking and monitoring campaigns

Email deliverability causes and solutions (part 2 of 2)

Email deliverability causes and solutions (part 1 of 2)

How marketing automation enables better campaign planning and design

Are B2B marketers ready for marketing attribution?

Marketing Automation: 7 massive benefits for B2B marketers & how to get started

Marketing Attribution: What it is and why it’s essential for B2B marketing

Customer success: S&P Global Platts migrates to Marketo, boosting bottom line, winning Revvie award

5 tips for using an Oracle Eloqua sandbox

GDPR: Will you be on the front foot or flat-footed in monitoring risks and opportunities?

B2B marketers must think differently to experience different results

GDPR: A real opportunity for B2B marketers

3 Content Marketing Lessons to Help Achieve a Competitive Edge

Integrate your Facebook Lead Ads with Eloqua

Sojourn Solutions’ Top 10 Blogs of 2017

General Data Protection Regulation (GDPR): Are B2B marketers ready?

4 Pitfalls of Self-Implementing a Marketing Automation Platform

8 considerations for shared vs. multiple marketing automation instances

What B2B marketers want to know – dashboards, data and demand

General Data Protection Regulation (GDPR): What it means for B2B marketers

1 Campaign Stone for 2 Demand Gen Birds: ABM and Sales-Marketing Alignment

Changes to Oracle Eloqua’s Handling of URL’s in Field Merges

4 Steps to data-driven marketing

Which came first, the customer or the martech?

10 Top preference center best practices and how to get started

Our Review of MME 2017

4 Email metrics you need to benchmark

Going to Modern Marketing Experience 2017? #MME

4 Steps to Eloqua forms sharing and modern marketing happiness

5 Key factors for nurture campaign reporting

10 Tips for maintaining quality data

Why direct mail automation is a must-have tool for digital marketers

Personas — Are they really worth the effort?

2 Ways to avoid – Spamhaus Blacklisting

A Modern Marketer’s 2017 New Year Resolutions

Are your marketing programs failing due to poor data?

3 Power uses for Eloqua page tags – and introducing, PageBot

3 steps to justifying your marketing automation platform budget

5 Steps to Customer Retention

8 Areas to review – Oracle changes Eloqua interface yet again

Big change coming soon to Eloqua Pod 1 & Pod 2 clients

Oracle kissing goodbye to Eloqua Cloud Connectors & Components – is your Eloqua ready?

A Modern Marketer conundrum – when Sales says Tomayto and Marketing says Tomahto

How Email REALLY Works: what every Modern Marketer should know

Tap into Eloqua’s Data Power!

The REAL Buyer Journey

Killer insights from 3 powerful Eloqua-Google Analytics integration techniques

4 ingredients of Modern Marketing’s Secret Sauce

Extract the hard to reach data from Eloqua with Data Assistant

Build rock-solid responsive emails for Eloqua – Email Builder

Big Eloqua Changes – are you ready?

Top 4 Reasons to Use Gated Forms

When you inherit a Marketing Automation platform…

Are you BFFs with Sales but ignoring their data?

Lead Management – 10 tips to success

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