10 rules for B2B marketing success (with commentary from Sojourn Solutions Managing Partner Rebecca Le Grange)
“Get Stacked” Martech Conference wrap-up, part 2 (of 2): Re-defining customer engagement at a time of social distancing & finding the “right” MAP
“Get Stacked” Martech Conference wrap-up, part 1 (of 2): Optimizing ROI from your martech investment
How Quest Diagnostics successfully pivoted marketing – and Eloqua – during a crisis
7 things B2B Marketers should know about Oracle Eloqua’s upcoming release (20B)
Virtual events at a time of social distancing: 5 benefits for customers and marketers
How to redefine your customer engagement strategy during global pandemic
Eloqua clients: Prepare now to migrate to the new SFDC Integration App for Eloqua
10 lessons learned: How Progress improved its with multi-touch attribution (post 2 of 2)
Big changes come to Google Chrome and cookies: 7 things Eloqua users need to know
How Progress improved marketing performance with multi-touch attribution (post 1 of 2)
Are you ready for CCPA? Tips for complying with California’s new data privacy law
Not your mother’s “top 10 blog posts of 2019” post
Planning your B2B marketing strategy for 2020: Tips from marketing experts
Transform your B2B marketing by telling great stories: 7 things to consider
6 common mistakes when implementing ABM
Using webinars for B2B Marketing: 8 tips from Daniel Waas, Webinar Wrangler
Driving marketing operations improvement: 2 experts answer 5 key questions
Aligning the B2B Revenue Engine: 10 Top Takeaways from 2019 SiriusDecisions Summit Europe
Revenue Operations, Explained: A Q&A with Julian Archer, Senior Research Director at Forrester
Martech Management – What MOPs can do to drive efficiency and ROI: Post 6 (of 6) in our MOPs Maturity Benchmarking Series
How MOPs maturity can make or break Account-Based Marketing: Post 5 (of 6) in our MOPs Maturity Benchmarking Series
Improving processes for data and lead management: Post 4 (of 6) in our MOPs Maturity Benchmarking Series
7 key findings from our Marketing Operations Maturity Benchmarking Report
Building effective teams in Marketing Operations: Post 3 (of 6) in our MOPs Maturity Benchmarking Series
Why alignment matters for Marketing Operations (and how to get there): Post 2 (of 6) in our MOPs Maturity Benchmarking Series
The evolving, foundational role of Marketing Operations: Post 1 (of 6) in our MOPs Maturity Benchmarking Series
Artificial Intelligence is transforming B2B marketing: Three experts explain how
How O2 transformed its marketing operations and won a B2B Marketing award (part 2)
How O2 transformed its marketing operations and won a B2B Marketing award (part 1)
Peak Performance Marketer Series: Progress’ Carmen Gardiner on Marketing Operations
ABM as Growth Engine: Insights and tips for optimizing Account-Based Marketing
Performance Marketing: The WHAT, WHY, and HOW
Multi-touch attribution, explained: An interview with Peter Bell, Marketing Director at Adobe
How conversational martech drives stronger customer engagement
5 steps to marketing operations maturity: Going beyond “just” martech
How data analytics drives peak performance, strategy, and bigger budgets
Leadership Spotlight: Solving puzzles and building a value-adding team — An interview with Sojourn Managing Partner Emily Bennett
Getting martech right: How to avoid “shiny new object syndrome”
Sojourn Solutions’ top 10 blog posts of 2018
How B2B marketers can develop “change readiness” for peak performance
5 steps to achieve Peak Performance in 2019: Begin from where you are
Leadership Spotlight: Helping customers grow by helping Sojourn’s team grow – an interview with Sojourn Solutions Managing Partner Adam Mitrosz
8 key leadership characteristics B2B marketing leaders need
7 steps to selecting a B2B marketing automation platform
How Naylor drove efficiency and growth with new automated email renewal solution
Keep customers on the trail to ROI: How marketing automation enhances CX
Leadership Spotlight: Helping clients drive continuous improvement to achieve desired business outcomes – an interview with Sojourn Solutions Managing Partner Dan Vawter
How Adobe’s $4.75 billion purchase of Marketo may impact B2B marketers
October Oracle Eloqua insights: Modern Marketing Express, user groups, and cookies
7 key takeaways from SiriusDecisions Summit Europe 2018
How Naylor scaled sales team adoption of its new automated email renewal solution
4 ingredients to lead followup’s secret sauce
Leadership Spotlight: Building a sustainable business to best serve our clients – an interview with Sojourn Solutions Managing Partner Rebecca Le Grange
How marketing automation helps blaze new trails in generating & managing leads
7 ways to build your audience in a GDPR world
How marketing automation enables you to course correct by tracking and monitoring campaigns
Email deliverability causes and solutions (part 2 of 2)
Email deliverability causes and solutions (part 1 of 2)
How marketing automation enables better campaign planning and design
Are B2B marketers ready for marketing attribution?
Marketing Automation: 7 massive benefits for B2B marketers & how to get started
Marketing Attribution: What it is and why it’s essential for B2B marketing
Customer success: S&P Global Platts migrates to Marketo, boosting bottom line, winning Revvie award
5 tips for using an Oracle Eloqua sandbox
GDPR: Will you be on the front foot or flat-footed in monitoring risks and opportunities?
B2B marketers must think differently to experience different results
GDPR: A real opportunity for B2B marketers
3 Content Marketing Lessons to Help Achieve a Competitive Edge
Integrate your Facebook Lead Ads with Eloqua
Sojourn Solutions’ Top 10 Blogs of 2017
General Data Protection Regulation (GDPR): Are B2B marketers ready?
4 Pitfalls of Self-Implementing a Marketing Automation Platform
8 considerations for shared vs. multiple marketing automation instances
What B2B marketers want to know – dashboards, data and demand
General Data Protection Regulation (GDPR): What it means for B2B marketers
1 Campaign Stone for 2 Demand Gen Birds: ABM and Sales-Marketing Alignment
Changes to Oracle Eloqua’s Handling of URL’s in Field Merges
4 Steps to data-driven marketing
Which came first, the customer or the martech?
10 Top preference center best practices and how to get started
Our Review of MME 2017
4 Email metrics you need to benchmark
Going to Modern Marketing Experience 2017? #MME
4 Steps to Eloqua forms sharing and modern marketing happiness
5 Key factors for nurture campaign reporting
10 Tips for maintaining quality data
Why direct mail automation is a must-have tool for digital marketers
Personas — Are they really worth the effort?
2 Ways to avoid – Spamhaus Blacklisting
A Modern Marketer’s 2017 New Year Resolutions
Are your marketing programs failing due to poor data?
3 Power uses for Eloqua page tags – and introducing, PageBot
3 steps to justifying your marketing automation platform budget
5 Steps to Customer Retention
8 Areas to review – Oracle changes Eloqua interface yet again
Big change coming soon to Eloqua Pod 1 & Pod 2 clients
Oracle kissing goodbye to Eloqua Cloud Connectors & Components – is your Eloqua ready?
A Modern Marketer conundrum – when Sales says Tomayto and Marketing says Tomahto
How Email REALLY Works: what every Modern Marketer should know
Tap into Eloqua’s Data Power!
The REAL Buyer Journey
Killer insights from 3 powerful Eloqua-Google Analytics integration techniques
4 ingredients of Modern Marketing’s Secret Sauce
Extract the hard to reach data from Eloqua with Data Assistant
Build rock-solid responsive emails for Eloqua – Email Builder
Big Eloqua Changes – are you ready?
Top 4 Reasons to Use Gated Forms
When you inherit a Marketing Automation platform…
Are you BFFs with Sales but ignoring their data?
Lead Management – 10 tips to success
