Transform your B2B marketing by telling great stories: 7 things to consider

6 common mistakes when implementing ABM

Using webinars for B2B Marketing: 8 tips from Daniel Waas, Webinar Wrangler

Driving marketing operations improvement: 2 experts answer 5 key questions

Aligning the B2B Revenue Engine: 10 Top Takeaways from 2019 SiriusDecisions Summit Europe

Revenue Operations, Explained: A Q&A with Julian Archer, Senior Research Director at Forrester

Martech Management – What MOPs can do to drive efficiency and ROI: Post 6 (of 6) in our MOPs Maturity Benchmarking Series

How MOPs maturity can make or break Account-Based Marketing: Post 5 (of 6) in our MOPs Maturity Benchmarking Series

Improving processes for data and lead management: Post 4 (of 6) in our MOPs Maturity Benchmarking Series

7 key findings from our Marketing Operations Maturity Benchmarking Report

Building effective teams in Marketing Operations: Post 3 (of 6) in our MOPs Maturity Benchmarking Series

Why alignment matters for Marketing Operations (and how to get there): Post 2 (of 6) in our MOPs Maturity Benchmarking Series

The evolving, foundational role of Marketing Operations: Post 1 (of 6) in our MOPs Maturity Benchmarking Series

Artificial Intelligence is transforming B2B marketing: Three experts explain how

How O2 transformed its marketing operations and won a B2B Marketing award (part 2)

How O2 transformed its marketing operations and won a B2B Marketing award (part 1)

Peak Performance Marketer Series: Progress’ Carmen Gardiner on Marketing Operations

ABM as Growth Engine: Insights and tips for optimizing Account-Based Marketing

Performance Marketing: The WHAT, WHY, and HOW

Multi-touch attribution, explained: An interview with Peter Bell, Marketing Director at Adobe

How conversational martech drives stronger customer engagement

5 steps to marketing operations maturity: Going beyond “just” martech

How data analytics drives peak performance, strategy, and bigger budgets

Leadership Spotlight: Solving puzzles and building a value-adding team — An interview with Sojourn Managing Partner Emily Bennett

Getting martech right: How to avoid “shiny new object syndrome”

Sojourn Solutions’ top 10 blog posts of 2018

How B2B marketers can develop “change readiness” for peak performance

5 steps to achieve Peak Performance in 2019: Begin from where you are

Leadership Spotlight: Helping customers grow by helping Sojourn’s team grow – an interview with Sojourn Solutions Managing Partner Adam Mitrosz

8 key leadership characteristics B2B marketing leaders need

7 steps to selecting a B2B marketing automation platform

How Naylor drove efficiency and growth with new automated email renewal solution

Keep customers on the trail to ROI: How marketing automation enhances CX

Leadership Spotlight: Helping clients drive continuous improvement to achieve desired business outcomes – an interview with Sojourn Solutions Managing Partner Dan Vawter

How Adobe’s $4.75 billion purchase of Marketo may impact B2B marketers

October Oracle Eloqua insights: Modern Marketing Express, user groups, and cookies

7 key takeaways from SiriusDecisions Summit Europe 2018

How Naylor scaled sales team adoption of its new automated email renewal solution

4 ingredients to lead followup’s secret sauce

Leadership Spotlight: Building a sustainable business to best serve our clients – an interview with Sojourn Solutions Managing Partner Rebecca Le Grange

How marketing automation helps blaze new trails in generating & managing leads

7 ways to build your audience in a GDPR world

How marketing automation enables you to course correct by tracking and monitoring campaigns

Email deliverability causes and solutions (part 2 of 2)

Email deliverability causes and solutions (part 1 of 2)

How marketing automation enables better campaign planning and design

Are B2B marketers ready for marketing attribution?

Marketing Automation: 7 massive benefits for B2B marketers & how to get started

Marketing Attribution: What it is and why it’s essential for B2B marketing

Customer success: S&P Global Platts migrates to Marketo, boosting bottom line, winning Revvie award

5 tips for using an Oracle Eloqua sandbox

GDPR: Will you be on the front foot or flat-footed in monitoring risks and opportunities?

B2B marketers must think differently to experience different results

GDPR: A real opportunity for B2B marketers

3 Content Marketing Lessons to Help Achieve a Competitive Edge

Integrate your Facebook Lead Ads with Eloqua

Sojourn Solutions’ Top 10 Blogs of 2017

General Data Protection Regulation (GDPR): Are B2B marketers ready?

4 Pitfalls of Self-Implementing a Marketing Automation Platform

8 considerations for shared vs. multiple marketing automation instances

What B2B marketers want to know – dashboards, data and demand

General Data Protection Regulation (GDPR): What it means for B2B marketers

1 Campaign Stone for 2 Demand Gen Birds: ABM and Sales-Marketing Alignment

Changes to Oracle Eloqua’s Handling of URL’s in Field Merges

4 Steps to data-driven marketing

Which came first, the customer or the martech?

10 Top preference center best practices and how to get started

Our Review of MME 2017

4 Email metrics you need to benchmark

Going to Modern Marketing Experience 2017? #MME

4 Steps to Eloqua forms sharing and modern marketing happiness

5 Key factors for nurture campaign reporting

10 Tips for maintaining quality data

Why direct mail automation is a must-have tool for digital marketers

Personas — Are they really worth the effort?

2 Ways to avoid – Spamhaus Blacklisting

A Modern Marketer’s 2017 New Year Resolutions

Are your marketing programs failing due to poor data?

3 Power uses for Eloqua page tags – and introducing, PageBot

3 steps to justifying your marketing automation platform budget

5 Steps to Customer Retention

8 Areas to review – Oracle changes Eloqua interface yet again

Big change coming soon to Eloqua Pod 1 & Pod 2 clients

Oracle kissing goodbye to Eloqua Cloud Connectors & Components – is your Eloqua ready?

A Modern Marketer conundrum – when Sales says Tomayto and Marketing says Tomahto

How Email REALLY Works: what every Modern Marketer should know

Tap into Eloqua’s Data Power!

The REAL Buyer Journey

Killer insights from 3 powerful Eloqua-Google Analytics integration techniques

4 ingredients of Modern Marketing’s Secret Sauce

Extract the hard to reach data from Eloqua with Data Assistant

Build rock-solid responsive emails for Eloqua – Email Builder

Big Eloqua Changes – are you ready?

Top 4 Reasons to Use Gated Forms

When you inherit a Marketing Automation platform…

Are you BFFs with Sales but ignoring their data?

Lead Management – 10 tips to success

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