Revenue Operations, Explained: A Q&A with Julian Archer, Senior Research Director at Forrester
Martech Management – What MOPs can do to drive efficiency and ROI: Post 6 (of 6) in our MOPs Maturity Benchmarking Series
How MOPs maturity can make or break Account-Based Marketing: Post 5 (of 6) in our MOPs Maturity Benchmarking Series
Improving processes for data and lead management: Post 4 (of 6) in our MOPs Maturity Benchmarking Series
7 key findings from our Marketing Operations Maturity Benchmarking Report
Building effective teams in Marketing Operations: Post 3 (of 6) in our MOPs Maturity Benchmarking Series
Why alignment matters for Marketing Operations (and how to get there): Post 2 (of 6) in our MOPs Maturity Benchmarking Series
The evolving, foundational role of Marketing Operations: Post 1 (of 6) in our MOPs Maturity Benchmarking Series
Artificial Intelligence is transforming B2B marketing: Three experts explain how
How O2 transformed its marketing operations and won a B2B Marketing award (part 2)
How O2 transformed its marketing operations and won a B2B Marketing award (part 1)
Peak Performance Marketer Series: Progress’ Carmen Gardiner on Marketing Operations
ABM as Growth Engine: Insights and tips for optimizing Account-Based Marketing
Performance Marketing: The WHAT, WHY, and HOW
Multi-touch attribution, explained: An interview with Peter Bell, Marketing Director at Adobe
How conversational martech drives stronger customer engagement
5 steps to marketing operations maturity: Going beyond “just” martech
How data analytics drives peak performance, strategy, and bigger budgets
Leadership Spotlight: Solving puzzles and building a value-adding team — An interview with Sojourn Managing Partner Emily Bennett
Getting martech right: How to avoid “shiny new object syndrome”
Sojourn Solutions’ top 10 blog posts of 2018
How B2B marketers can develop “change readiness” for peak performance
5 steps to achieve Peak Performance in 2019: Begin from where you are
Leadership Spotlight: Helping customers grow by helping Sojourn’s team grow – an interview with Sojourn Solutions Managing Partner Adam Mitrosz
8 key leadership characteristics B2B marketing leaders need
7 steps to selecting a B2B marketing automation platform
How Naylor drove efficiency and growth with new automated email renewal solution
Keep customers on the trail to ROI: How marketing automation enhances CX
Leadership Spotlight: Helping clients drive continuous improvement to achieve desired business outcomes – an interview with Sojourn Solutions Managing Partner Dan Vawter
How Adobe’s $4.75 billion purchase of Marketo may impact B2B marketers
October Oracle Eloqua insights: Modern Marketing Express, user groups, and cookies
7 key takeaways from SiriusDecisions Summit Europe 2018
How Naylor scaled sales team adoption of its new automated email renewal solution
4 ingredients to lead followup’s secret sauce
Leadership Spotlight: Building a sustainable business to best serve our clients – an interview with Sojourn Solutions Managing Partner Rebecca Le Grange
How marketing automation helps blaze new trails in generating & managing leads
7 ways to build your audience in a GDPR world
How marketing automation enables you to course correct by tracking and monitoring campaigns
Email deliverability causes and solutions (part 2 of 2)
Email deliverability causes and solutions (part 1 of 2)
How marketing automation enables better campaign planning and design
Are B2B marketers ready for marketing attribution?
Marketing Automation: 7 massive benefits for B2B marketers & how to get started
Marketing Attribution: What it is and why it’s essential for B2B marketing
Customer success: S&P Global Platts migrates to Marketo, boosting bottom line, winning Revvie award
5 tips for using an Oracle Eloqua sandbox
GDPR: Will you be on the front foot or flat-footed in monitoring risks and opportunities?
B2B marketers must think differently to experience different results
GDPR: A real opportunity for B2B marketers
3 Content Marketing Lessons to Help Achieve a Competitive Edge
Integrate your Facebook Lead Ads with Eloqua
Sojourn Solutions’ Top 10 Blogs of 2017
General Data Protection Regulation (GDPR): Are B2B marketers ready?
4 Pitfalls of Self-Implementing a Marketing Automation Platform
8 considerations for shared vs. multiple marketing automation instances
What B2B marketers want to know – dashboards, data and demand
General Data Protection Regulation (GDPR): What it means for B2B marketers
1 Campaign Stone for 2 Demand Gen Birds: ABM and Sales-Marketing Alignment
Changes to Oracle Eloqua’s Handling of URL’s in Field Merges
4 Steps to data-driven marketing
Which came first, the customer or the martech?
10 Top preference center best practices and how to get started
Our Review of MME 2017
4 Email metrics you need to benchmark
Going to Modern Marketing Experience 2017? #MME
4 Steps to Eloqua forms sharing and modern marketing happiness
5 Key factors for nurture campaign reporting
10 Tips for maintaining quality data
Why direct mail automation is a must-have tool for digital marketers
Personas — Are they really worth the effort?
2 Ways to avoid – Spamhaus Blacklisting
A Modern Marketer’s 2017 New Year Resolutions
Are your marketing programs failing due to poor data?
3 Power uses for Eloqua page tags – and introducing, PageBot
3 steps to justifying your marketing automation platform budget
5 Steps to Customer Retention
8 Areas to review – Oracle changes Eloqua interface yet again
Big change coming soon to Eloqua Pod 1 & Pod 2 clients
Oracle kissing goodbye to Eloqua Cloud Connectors & Components – is your Eloqua ready?
A Modern Marketer conundrum – when Sales says Tomayto and Marketing says Tomahto
How Email REALLY Works: what every Modern Marketer should know
Tap into Eloqua’s Data Power!
The REAL Buyer Journey
Killer insights from 3 powerful Eloqua-Google Analytics integration techniques
4 ingredients of Modern Marketing’s Secret Sauce
Extract the hard to reach data from Eloqua with Data Assistant
Build rock-solid responsive emails for Eloqua – Email Builder
Big Eloqua Changes – are you ready?
Top 4 Reasons to Use Gated Forms
When you inherit a Marketing Automation platform…
Are you BFFs with Sales but ignoring their data?
Lead Management – 10 tips to success
