How to create a culture of data to drive your B2B Marketing: 4 steps to success

Google’s Core Web Vitals: The impact on B2B Marketing and what to do about it

The impact of Adobe’s Bizible on ROI: 6 massive benefits of marketing attribution

Declutter your marketing database: 6 steps for success

An introduction to A/B testing: A crucial tool to improve your B2B marketing

7 practical tips for building high-converting landing pages

Tips for executing multi-channel marketing with Eloqua

5 foundational B2B marketing skills for today and tomorrow

10 Lessons from 2020: How a chaotic year impacted B2B marketing

How Oracle DataFox + Eloqua fuels better account management with rich, contextual data

How Oracle Infinity integrates with Eloqua to fuel personalization and optimize marketing

7 great books for B2B Marketers: On customer experience, digital transformation, and embracing change

How to align your content experience with the customer journey: A framework for success

7 tips for Eloqua users migrating to the new SFDC Integration App

Eloqua users! Big changes in Chrome 85 and tracking: A Q&A with Adam Mitrosz

State of ABM for 2020 and beyond: 7 big trends in Account-Based Marketing

6 steps for improving personalization to improve marketing results

How AI-powered chatbots can help scale 24/7 customer engagement

Mapping the customer journey: 6 steps for marketing success

Email marketing’s hierarchy of subscriber needs: 4 must-haves to optimize engagement

Tribune Publishing’s marketing automation migration story: 3 perspectives on success

Improve B2B marketing performance with a 3-in-1 martech combo from Oracle Marketing Cloud

4 practical ways AI can transform B2B marketing via Marketo Engage

How to choose and use BI tools for smarter, optimized marketing

3 innovations in Marketo Engage: Personalization, alignment & marketing attribution

How O2 improved its data management, achieved better marketing-sales alignment, and enhanced lead generation

How Marketo Performance Insights improves marketing performance, reporting, and attribution

Overcoming data obstacles to improve customer experience and ROI

Why Demand Gen beats Lead Gen: 5 steps to generating more quality leads

How FIS untangled complexity and drove marketing efficiency for Loyalty Solutions via Eloqua

How to manage remote marketing teams: 8 tips for success

Tips for crafting better marketing emails that get opened

How to increase email deliverability: 6 best practices for your most important marketing channel

10 rules for B2B marketing success (with commentary from Sojourn Solutions Managing Partner Rebecca Le Grange)

“Get Stacked” Martech Conference wrap-up, part 2 (of 2): Re-defining customer engagement at a time of social distancing & finding the “right” MAP

“Get Stacked” Martech Conference wrap-up, part 1 (of 2): Optimizing ROI from your martech investment

How Quest Diagnostics successfully pivoted marketing – and Eloqua – during a crisis

7 things B2B Marketers should know about Oracle Eloqua’s upcoming release (20B)

Virtual events at a time of social distancing: 5 benefits for customers and marketers

How to redefine your customer engagement strategy during global pandemic

Eloqua clients: Prepare now to migrate to the new SFDC Integration App for Eloqua

10 lessons learned: How Progress improved its with multi-touch attribution (post 2 of 2)

Big changes come to Google Chrome and cookies: 7 things Eloqua users need to know

How Progress improved marketing performance with multi-touch attribution (post 1 of 2)

Are you ready for CCPA? Tips for complying with California’s new data privacy law

Not your mother’s “top 10 blog posts of 2019” post

Planning your B2B marketing strategy for 2020: Tips from marketing experts

Transform your B2B marketing by telling great stories: 7 things to consider

6 common mistakes when implementing ABM

Using webinars for B2B Marketing: 8 tips from Daniel Waas, Webinar Wrangler

Driving marketing operations improvement: 2 experts answer 5 key questions

Aligning the B2B Revenue Engine: 10 Top Takeaways from 2019 SiriusDecisions Summit Europe

Revenue Operations, Explained: A Q&A with Julian Archer, Senior Research Director at Forrester

Martech Management – What MOPs can do to drive efficiency and ROI: Post 6 (of 6) in our MOPs Maturity Benchmarking Series

How MOPs maturity can make or break Account-Based Marketing: Post 5 (of 6) in our MOPs Maturity Benchmarking Series

Improving processes for data and lead management: Post 4 (of 6) in our MOPs Maturity Benchmarking Series

7 key findings from our Marketing Operations Maturity Benchmarking Report

Building effective teams in Marketing Operations: Post 3 (of 6) in our MOPs Maturity Benchmarking Series

Why alignment matters for Marketing Operations (and how to get there): Post 2 (of 6) in our MOPs Maturity Benchmarking Series

The evolving, foundational role of Marketing Operations: Post 1 (of 6) in our MOPs Maturity Benchmarking Series

Artificial Intelligence is transforming B2B marketing: Three experts explain how

How O2 transformed its marketing operations and won a B2B Marketing award (part 2)

How O2 transformed its marketing operations and won a B2B Marketing award (part 1)

Peak Performance Marketer Series: Progress’ Carmen Gardiner on Marketing Operations

ABM as Growth Engine: Insights and tips for optimizing Account-Based Marketing

Performance Marketing: The WHAT, WHY, and HOW

Multi-touch attribution, explained: An interview with Peter Bell, Marketing Director at Adobe

How conversational martech drives stronger customer engagement

5 steps to marketing operations maturity: Going beyond “just” martech

How data analytics drives peak performance, strategy, and bigger budgets

Leadership Spotlight: Solving puzzles and building a value-adding team — An interview with Sojourn Managing Partner Emily Bennett

Getting martech right: How to avoid “shiny new object syndrome”

Sojourn Solutions’ top 10 blog posts of 2018

How B2B marketers can develop “change readiness” for peak performance

5 steps to achieve Peak Performance in 2019: Begin from where you are

Leadership Spotlight: Helping customers grow by helping Sojourn’s team grow – an interview with Sojourn Solutions Managing Partner Adam Mitrosz

8 key leadership characteristics B2B marketing leaders need

7 steps to selecting a B2B marketing automation platform

How Naylor drove efficiency and growth with new automated email renewal solution

Keep customers on the trail to ROI: How marketing automation enhances CX

Leadership Spotlight: Helping clients drive continuous improvement to achieve desired business outcomes – an interview with Sojourn Solutions Managing Partner Dan Vawter

How Adobe’s $4.75 billion purchase of Marketo may impact B2B marketers

October Oracle Eloqua insights: Modern Marketing Express, user groups, and cookies

7 key takeaways from SiriusDecisions Summit Europe 2018

How Naylor scaled sales team adoption of its new automated email renewal solution

4 ingredients to lead followup’s secret sauce

Leadership Spotlight: Building a sustainable business to best serve our clients – an interview with Sojourn Solutions Managing Partner Rebecca Le Grange

How marketing automation helps blaze new trails in generating & managing leads

7 ways to build your audience in a GDPR world

How marketing automation enables you to course correct by tracking and monitoring campaigns

Email deliverability causes and solutions (part 2 of 2)

Email deliverability causes and solutions (part 1 of 2)

How marketing automation enables better campaign planning and design

Are B2B marketers ready for marketing attribution?

Marketing Automation: 7 massive benefits for B2B marketers & how to get started

Marketing Attribution: What it is and why it’s essential for B2B marketing

Customer success: S&P Global Platts migrates to Marketo, boosting bottom line, winning Revvie award

5 tips for using an Oracle Eloqua sandbox

GDPR: Will you be on the front foot or flat-footed in monitoring risks and opportunities?

B2B marketers must think differently to experience different results

GDPR: A real opportunity for B2B marketers

3 Content Marketing Lessons to Help Achieve a Competitive Edge

Integrate your Facebook Lead Ads with Eloqua

Sojourn Solutions’ Top 10 Blogs of 2017

General Data Protection Regulation (GDPR): Are B2B marketers ready?

4 Pitfalls of Self-Implementing a Marketing Automation Platform

8 considerations for shared vs. multiple marketing automation instances

What B2B marketers want to know – dashboards, data and demand

General Data Protection Regulation (GDPR): What it means for B2B marketers

1 Campaign Stone for 2 Demand Gen Birds: ABM and Sales-Marketing Alignment

Changes to Oracle Eloqua’s Handling of URL’s in Field Merges

4 Steps to data-driven marketing

Which came first, the customer or the martech?

10 Top preference center best practices and how to get started

Our Review of MME 2017

4 Email metrics you need to benchmark

Going to Modern Marketing Experience 2017? #MME

4 Steps to Eloqua forms sharing and modern marketing happiness

5 Key factors for nurture campaign reporting

10 Tips for maintaining quality data

Why direct mail automation is a must-have tool for digital marketers

Personas — Are they really worth the effort?

2 Ways to avoid – Spamhaus Blacklisting

A Modern Marketer’s 2017 New Year Resolutions

Are your marketing programs failing due to poor data?

3 Power uses for Eloqua page tags – and introducing, PageBot

3 steps to justifying your marketing automation platform budget

5 Steps to Customer Retention

8 Areas to review – Oracle changes Eloqua interface yet again

Big change coming soon to Eloqua Pod 1 & Pod 2 clients

Oracle kissing goodbye to Eloqua Cloud Connectors & Components – is your Eloqua ready?

A Modern Marketer conundrum – when Sales says Tomayto and Marketing says Tomahto

How Email REALLY Works: what every Modern Marketer should know

Tap into Eloqua’s Data Power!

The REAL Buyer Journey

Killer insights from 3 powerful Eloqua-Google Analytics integration techniques

4 ingredients of Modern Marketing’s Secret Sauce

Extract the hard to reach data from Eloqua with Data Assistant

Build rock-solid responsive emails for Eloqua – Email Builder

Big Eloqua Changes – are you ready?

Top 4 Reasons to Use Gated Forms

When you inherit a Marketing Automation platform…

Are you BFFs with Sales but ignoring their data?

Lead Management – 10 tips to success

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