This isn’t a product launch. It’s a shift. What we’re unveiling is built for MOPs teams. By people who live and breathe MOPs. No buzzwords. No unnecessary interfaces. Just something that gets it. And gets it done.

What exactly will be left for Marketing Ops to do once Agentic AI gets ‘Full Self Driving’?

Why Marketing Operations is the last line of defense (and offense).

The Rise of the Prompt People: How the future of Marketing Ops belongs to those who ask better questions.

Let’s be blunt: even the best email strategy in the world isn’t worth much if your emails never make it to the inbox. You can have beautifully crafted subject lines, laser-focused targeting, and the best AI-driven segmentation MarTech money can buy - but if your deliverability is off, you’re shouting into the void.

At Sojourn, we’re regularly asked by clients to help define roles and responsibilities within the Marketing Operations function -...

We’re proud to collaborate with technology partners like Demandbase who don’t just follow the industry - they push it forward. Congratulations to the entire team on this well-deserved honor. Here’s to even more impact ahead!

Marketing Operations today is not what it was even three years ago. The tech stack is fatter. The acronyms are more confusing. And now - because the gods clearly thought we weren’t juggling enough - AI is in the mix, rewriting the rules faster than most of us can update our dashboards.

Oracle has just done something rare in enterprise software: It gave something valuable away for free. As of June 2025, every Eloqua customer can access its Advanced Intelligence suite - including both Classic and Generative AI features - at no additional cost.