Marketing Ops is broken. You broke it. But we can fix it. If we’re honest enough to start now.

All this AI in in Marketing Operations speak... but what if YOU were are an AI inMarketing Operations...

Marketing Operations isn’t being upgraded. It’s being rewritten. Teams that cling to comfort, dashboards, and incremental automation are setting themselves up for redundancy. Those who embrace strategy, oversight, and the human judgment AI cannot replicate... they will thrive.

Remember when we published our “Marketing Operations in 2025: Top Trends & Predictions” article back in January? We had big ideas, bold predictions, and a touch of wishful thinking. Fast forward to now: Mid-year. Time to see what actually stuck, what faceplanted, and what new forces are reshaping the game.

If you haven’t run a MarTech audit in over a year, you’re haemorrhaging money. You’re handing over 25% of your entire marketing budget to stuff that’s mostly idle.

AI is transforming Marketing Ops, but it is not a silver bullet. Humans remain the linchpin of effective operations, providing context, trust, problem-solving, and scalable process oversight.

AI is impressive. Until it isn’t. It can write a subject line in 0.2 seconds. Generate a campaign build. Auto-QA an entire email program....

If your MOps function is overloaded, constantly reactive, and struggling to scale - this is your signal. The answer isn’t more headcount. It’s more leverage. And leverage comes from systems that execute with intelligence and consistency, freeing your team to finally operate at their full potential.

If you want AI to work with your marketing systems, not around or against them, you need something most vendors won’t talk about: Guardrails.

Burnout in Marketing Operations isn’t a side effect. It’s the system working exactly as designed. And it’s time to redesign it.

Let’s talk about MOPsy, and the periphery tech she may help you sunset (or at least downgrade), while reclaiming some budget and sanity along the way.

The MarTech world has been busy chasing shiny objects and demo-day hallucinations, most teams are stuck somewhere between “this could be cool” and “we have no idea how to operationalize this safely.” You need to be looking at AI-managed services.

Let’s start with a hard truth: Marketing Operations (MOPs) was never meant to be about manually fixing email links, chasing campaign assets, or playing CSI: UTM Tag Edition. But somewhere along the way, MOPs teams became the glue holding together a wobbly, overgrown stack of tech, process, and “can you just” requests.

If your team is buried in campaign build tickets, QA stress, and random reporting rabbit holes, MOPsy was built for you. This isn’t a vision of the future. It’s a working AI agent, ready now - already in use, already delivering. Because the future of Marketing Operations isn’t about having more dashboards. It’s about having help...

Too many CDP rollouts start with “let’s integrate everything,” instead of “let’s integrate what matters.” The result? Frankenstein stacks, overwhelmed marketers, and AI models trying to read tea leaves made of glitter.

If your current consultancy hasn’t made you feel anything in a while - no challenge, no spark, no real momentum - you owe it to your team (and your budget) to rethink the relationship.

This isn’t a product launch. It’s a shift. What we’re unveiling is built for MOPs teams. By people who live and breathe MOPs. No buzzwords. No unnecessary interfaces. Just something that gets it. And gets it done.

What exactly will be left for Marketing Ops to do once Agentic AI gets ‘Full Self Driving’?

Why Marketing Operations is the last line of defense (and offense).

The Rise of the Prompt People: How the future of Marketing Ops belongs to those who ask better questions.