Account-Based Marketing

Latest Posts

Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations

Sojourn Solutions

Nov 185 min read

How do you ensure alignment between Sales and Marketing Teams when using an ABM approach?

Misalignment between these teams can lead to inconsistent messaging, wasted resources, and missed opportunities.

Sojourn Solutions

Oct 315 min read

ABM Strategy - How Do We Keep Accounts Engaged in the Long Term?

The challenge lies not just in winning new accounts - but in keeping them engaged over the long term...

Sojourn Solutions

Oct 295 min read

How do you demonstrate the long-term value of ABM?

How can you effectively communicate the benefits of ABM and showcase its impact over time?

Sojourn Solutions

Oct 135 min read

ABM Platform Integrations - How to ensure compliance with Data Privacy laws

Navigate the complexities of data privacy laws while leveraging an ABM platform to drive your marketing efforts.

Sojourn Solutions

May 13, 20224 min read

Driving ABM success: How to leverage quality data to define and engage your target accounts

Identifying and engaging with highly-qualified target accounts, the accounts most likely to buy from you, is enabled by quality data.

Sojourn Solutions

Aug 12, 20214 min read

How data drives ABM effectiveness: Insights from Dan Vawter, Managing Partner at Sojourn Solutions

Account-based marketing (ABM) focuses marketing and sales (budget, people, data, tech, etc.) around a predefined set of target accounts.

Sojourn Solutions

Nov 6, 20204 min read

State of ABM for 2020 and beyond: 7 big trends in Account-Based Marketing

Account-based marketing (ABM) is a highly-effective approach to driving revenues that focuses marketing and sales resources (budget,...

Sojourn Solutions

Nov 22, 20194 min read

6 common mistakes when implementing ABM

Account-based marketing has consistently been shown to increase marketing return-on-investment compared to traditional marketing approaches.

Sojourn Solutions

Sep 8, 20195 min read

How MOPs maturity can make or break Account-Based Marketing: Post 5 (of 6) in our MOPs Maturity Benchmarking Series

Even among the top-performing B2B companies surveyed, those with higher levels of MOPs maturity, less than half are using ABM.

Sojourn Solutions

Apr 23, 20194 min read

ABM as Growth Engine: Insights and tips for optimizing Account-Based Marketing

Account Based Marketing, or ABM, is a B2B marketing strategy that concentrates sales and marketing resources on defined target accounts.