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Resource Library
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations

R.I.P. MQLs: B2B Marketing no longer needs you...
Buyer behaviour evolved and new technologies emerged - it’s become clear that MQLs are no longer the best way to measure lead quality.
Sojourn Solutions
6 min read

The Pros and Cons of AI-driven lead scoring in modern Marketing Operations
While AI brings numerous advantages, it also comes with challenges. In this article, we’ll explore the benefits and drawbacks.
Sojourn Solutions
3 min read


Driving Visibility into the Customer Journey: How Smurfit Westrock Transformed its Lead Management
Sojourn Solutions has been helping Smurfit Westrock with their primary focus of lead management over the last 3 years.
Sojourn Solutions
4 min read


How O2 improved its data management, achieved better marketing-sales alignment, and enhanced lead generation
O2's marketing team found itself experiencing problems around its data - this post spotlights how they improved data management and more.
Sojourn Solutions
3 min read

How Naylor drove efficiency and growth with new automated email renewal solution
We partnered with Sojourn Solutions to help us address the challenge of driving technological transformation to enable us to work smarter.
Sojourn Solutions
2 min read


How Naylor scaled sales team adoption of its new automated email renewal solution
How does an enterprise organization go about scaling adoption of its new Eloqua-driven automated email renewal solution with its sales team?
Sojourn Solutions
5 min read
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