Norstella’s objective was clear: consolidate platforms to boost efficiency, enhance data quality, cut costs, and enable smarter cross-selling and analytics.

Artificial intelligence (AI) is revolutionizing marketing automation, enabling businesses to engage prospects, personalize experiences,...

This release introduces a range of new features and improvements...

As new technologies emerge and consumer expectations evolve, businesses must ask: Are MAPs still relevant in modern and future MarTech?

Ready to implement your MAP? Be sure to avoid these common mistakes to ensure that your investment delivers the results you're looking for.

Explore emerging trends and how marketing operations is poised to shape the future of marketing.

Implementing a Marketing Automation Platform ? One concern stands out as the most critical for B2B organizations: integration.

While many organizations attempt to manage the implementation in-house, partnering with a consultancy firm can significantly enhance...

One of the standout features of Marketo’s Interactive Webinars is its integration with Adobe Connect, a robust platform...

If you’ve been wondering whether your marketing database could be holding your team back, now is the time to evaluate its health.

“We collaborate with our partners to help our customers,” says Kristin Connell,  Global Head of Strategy & Innovation at Sojourn Solutions.

Andrew Poole walks through how Yahoo!'s upcoming Feedback Loop changes might affect how Oracle Corp NA uses Oracle Eloqua.

UCLA Health's Marketing Operations team asked Sojourn to design a way to integrate subscription data between their two Eloqua platforms.

Learn how Citeline's migration to Eloqua from Salesforce Marketing Cloud was completed in 6 months - with an 88% savings in license costs.

UCLA Health needed an easy way to manage email contacts with complex many-to-one relationships, so they asked Sojourn for help.

Citeline/Norstella is a $5 billion business with more than 1,000 employees that delivers high-quality content (pharma intelligence) to a...

Citeline improved results by automating their campaign naming conventions using Eloqua plus the Eloqua/SFDC integration for their teams.

Contributor: Brenda Barrelle Following these spring cleaning tips can save you time, improve your deliverability score, your campaign...

Salesforce has sponsored and released a massive, 45-page guide to marketing automation platforms, called (fittingly enough) B2B Marketing...

Salesforce has sponsored and released a massive, 45-page guide to marketing automation platforms, called (fittingly enough) B2B Marketing...