The roles and responsibilities of the B2B marketing function have grown dramatically over the last few years, especially since the...

Adobe collected actionable insights and best practices from more than 600 B2B organizations using various marketing automation platforms.

Salesforce is making some big enhancements in 2023 and beyond to its Marketing Cloud Account Engagement tool (formerly Pardot).

With its 22D release launching in November, Oracle Eloqua  is adding a number of enhancements to help marketers work smarter through...

Adobe wants to help facilitate and orchestrate B2B customer journeys with tools like Marketo Engage, Marketo Measure, and Real-Time CDP.

Marketo Engage has a full roadmap for 2022, with new features and innovations coming down the line fast.

In today’s era of data-driven and increasingly automated B2B Marketing, it’s essential to have the capability to uncover unique customer...

How the Loyalty Insights team at Loyalty Solutions, FIS, untangled complexity and drove marketing efficiency using Oracle Eloqua.

We partnered with Sojourn Solutions to help us address the challenge of driving technological transformation to enable us to work smarter.

How does an enterprise organization go about scaling adoption of its new Eloqua-driven automated email renewal solution with its sales team?

A strategic focus across S&P Global is LEAN efficiency and process, and efforts like this contribute significantly to our strategic...