Are MQLs still the gold standard for marketing measurement, or is it time for a shift?

Explore the key challenges in database quality and hygiene, the importance of prioritizing data quality, and the tangible impacts...

Companies that use AI often handle vast amounts of sensitive customer data, making it essential to protect this information and adhere to...

If you’ve been wondering whether your marketing database could be holding your team back, now is the time to evaluate its health.

So where specifically are B2B marketers investing in their “data ecosystems,” and what steps are they taking to ensure their data quality?

Tableau can be viewed as an organization’s bridge connecting its raw, unfiltered data on one side with insights and actions on the other.

The proposed American Data Privacy and Protection Act (ADDPA) , now pending in the House of Representatives, would provide a...

Data is the fuel that powers modern marketing, enabling better understanding of customer needs that leads to better engagement, better...

Data is the fuel that powers modern marketing, enabling better understanding of customer needs that leads to better engagement, better...

Data is the fuel that powers modern marketing, enabling better understanding of customer needs that leads to better engagement, better...

The essential role and fit of Data & Insight in the Marketing Operations triangle is anchored in use cases, prioritized on business needs.

Essie Reynolds, MBA, is a Data Analyst and Business Intelligence Consultant at Sojourn Solutions.   Modern marketing is fueled by quality...

As with managing martech, data governance blends people, processes, and technology.

Cookies are crumbling, which impacts how marketers collect customer data and how they leverage data for their marketing efforts. Customer...

This blog post was co-produced by writer Chuck Leddy and Kelly Newton , Sojourn Solutions Marketing Automation Consultant (Kelly...

Data governance defines the rules of the road for data, making it clear who can take what action, upon what data, in what situations,...

A recent webinar from Adobe (free) focused on what strategies, tactics, and actions marketers can take now to change the way they engage...

Data governance can be viewed as the “rules of the road” for how marketers handle customer data.

Martin Kihn, SVP with Salesforce Marketing Cloud, describes the future of data and privacy in a cookie-less world.

There is no more important metric in a marketing organization than return on investment (ROI).