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Resource Library
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations
The CMO’s secret weapon in the boardroom? A brilliant Marketing Ops function
MOPs might not have the sex appeal of a brand refresh. But when the boardroom heat is on, they’re the coolest asset you’ve got.
Sojourn Solutions
4 min read
The rise of sustainable marketing in B2B: Why it’s more than just a trend
By embracing sustainable marketing, B2B companies don’t just help the planet - they future-proof their business.
Sojourn Solutions
3 min read
Think B2B buyers don’t use social media to choose a vendor? Think again.
Social media isn’t just for B2C brands - it’s a goldmine for B2B marketers who know how to use it right.
Sojourn Solutions
4 min read
The challenges of keeping up with Marketing Technology (MarTech) advancement...
Keeping up with MarTech advancements is both a necessity and a challenge!
Sojourn Solutions
4 min read
Making the invisible visible - Demonstrating the value of Marketing Operations
why proving Marketing Operations value is so challenging and why it is so vital to business success!
Sojourn Solutions
3 min read
Marketing Operations in 2025: Our top trends and predictions for the year ahead...
What will define Marketing Operations in 2025? Let’s explore key trends and look at our predictions for what will shape the year ahead.
Sojourn Solutions
4 min read
Partner Q&A: How Instant Marketing Works with Sojourn to Achieve Customer Success
We recently had a conversation with one of our partners, UK-based Instant Marketing, about when and why we partner to help our customers.
Sojourn Solutions
5 min read
Winning over the Boardroom: How to get senior buy-in for Marketing Operations transformation
Without their buy-in, even the most promising ideas risk being shelved.
Sojourn Solutions
3 min read
Bridging the Gap: How Marketing Operations can empower teams in the age of automation and AI
Many marketing professionals fear that these innovations will render their roles redundant, creating a divide...
Sojourn Solutions
3 min read
The biggest challenges of implementing a Marketing Automation Platform and how to avoid them...
Ready to implement your MAP? Be sure to avoid these common mistakes to ensure that your investment delivers the results you're looking for.
Sojourn Solutions
6 min read
The future of Marketing Operations: Driving strategic impact
Explore emerging trends and how marketing operations is poised to shape the future of marketing.
Sojourn Solutions
3 min read
Implementing a Marketing Automation Platform (MAP): Why integration is the top concern
Implementing a Marketing Automation Platform ? One concern stands out as the most critical for B2B organizations: integration.
Sojourn Solutions
3 min read
How do you ensure alignment between Sales and Marketing Teams when using an ABM approach?
Misalignment between these teams can lead to inconsistent messaging, wasted resources, and missed opportunities.
Sojourn Solutions
5 min read
ABM Strategy - How Do We Keep Accounts Engaged in the Long Term?
The challenge lies not just in winning new accounts - but in keeping them engaged over the long term...
Sojourn Solutions
5 min read
Transforming Digital Marketing: The Success of VMO2 Business’s Digital Media & Marketing Operations Team
A high-performing, data-driven digital marketing engine that’s helping VMO2 Business deliver measurable results...
Sojourn Solutions
2 min read
How do you demonstrate the long-term value of ABM?
How can you effectively communicate the benefits of ABM and showcase its impact over time?
Sojourn Solutions
5 min read
Why use a Consultancy firm for Your Martech Audit?
Partnering with a consultancy firm often brings unparalleled benefits that can make a substantial difference in outcome...
Sojourn Solutions
6 min read
ABM Platform Integrations - How to ensure compliance with Data Privacy laws
Navigate the complexities of data privacy laws while leveraging an ABM platform to drive your marketing efforts.
Sojourn Solutions
5 min read
Why Use a Consultancy Firm for a Marketing Automation Platform (MAP) Implementation?
While many organizations attempt to manage the implementation in-house, partnering with a consultancy firm can significantly enhance...
Sojourn Solutions
3 min read
QUICK READ: Key benefits to a MarTech Audit.
Undertaking a marketing technology (MarTech) audit can offer several significant advantages for a large company.
Sojourn Solutions
2 min read
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