Sojourn Solutions
How do you ensure alignment between Sales and Marketing Teams when using an ABM approach?
Misalignment between these teams can lead to inconsistent messaging, wasted resources, and missed opportunities.
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Latest Posts
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations
Sojourn Solutions
Oct 315 min read
ABM Strategy - How Do We Keep Accounts Engaged in the Long Term?
The challenge lies not just in winning new accounts - but in keeping them engaged over the long term...
Sojourn Solutions
Oct 312 min read
Transforming Digital Marketing: The Success of VMO2 Business’s Digital Media & Marketing Operations Team
A high-performing, data-driven digital marketing engine that’s helping VMO2 Business deliver measurable results...
Sojourn Solutions
Oct 295 min read
How do you demonstrate the long-term value of ABM?
How can you effectively communicate the benefits of ABM and showcase its impact over time?
Sojourn Solutions
Oct 286 min read
Why use a Consultancy firm for Your Martech Audit?
Partnering with a consultancy firm often brings unparalleled benefits that can make a substantial difference in outcome...
Sojourn Solutions
Oct 135 min read
ABM Platform Integrations - How to ensure compliance with Data Privacy laws
Navigate the complexities of data privacy laws while leveraging an ABM platform to drive your marketing efforts.
Sojourn Solutions
Oct 92 min read
QUICK READ: Key benefits to a MarTech Audit.
Undertaking a marketing technology (MarTech) audit can offer several significant advantages for a large company.
Sojourn Solutions
Oct 75 min read
What Are the Best Use Cases for Integrating AI into Marketing Operations?
Here’s a look at the best use cases for integrating AI into B2B marketing operations to unlock efficiency, drive better customer engagement,
Sojourn Solutions
Jul 185 min read
MOPs Leadership Spotlight: Atanas Vasilev of Progress Software on Building a Great Team
There are a handful of marketing operations leaders who are at the top of their games, driving themselves, their teams, and seed by their...
Sojourn Solutions
Feb 15, 20234 min read
State of the Marketing Operations Professional Report: Evolution of Martech (post 2 of 2)
MarketingOps.com surveyed almost 600 Marketing Ops pros from multiple industries to better understand the trends driving the function.
Sojourn Solutions
Feb 8, 20234 min read
State of the Marketing Operations Professional Report: Talent and Teams (post 1 of 2)
Marketing Operations remains a relatively new function and profession, but it’s evolving quickly. In its annual report State of the...
Sojourn Solutions
Dec 16, 20225 min read
Making the best of an economic downturn: 9 recommendations for B2B Marketers
Advice on how B2B marketers like you can navigate the challenges of a potential economic downturn.
Sojourn Solutions
Dec 9, 20224 min read
7 change management best practices from Adobe Workfront's Leigh Burger
Change at any level is both essential and challenging. No matter how much technology or process is involved, humans must adopt said change.
Sojourn Solutions
Oct 20, 20224 min read
Why Marketing Ops demands a “learning mindset” and how to develop one
Marketing operations is a complex interaction of people, processes, and technology that seeks to prove and improve the value marketing...
Sojourn Solutions
Jul 28, 20224 min read
Getac’s 1st-party cookie strategy generated 55% increase in ad targeting efficiency (post 4 of 5)
Data is the fuel that powers modern marketing, enabling better understanding of customer needs that leads to better engagement, better...
Sojourn Solutions
Jul 21, 20224 min read
6 recommendations for Marketing Operations to improve data maturity (post 3 of 5)
Data is the fuel that powers modern marketing, enabling better understanding of customer needs that leads to better engagement, better...
Sojourn Solutions
Jul 14, 20224 min read
What is Data & Insight maturity and how does Marketing Operations achieve it? (post 2 of 5)
Data is the fuel that powers modern marketing, enabling better understanding of customer needs that leads to better engagement, better...
Sojourn Solutions
Jul 7, 20224 min read
Why Data & Insight are key drivers of Marketing Operations success (post 1 of 5)
The essential role and fit of Data & Insight in the Marketing Operations triangle is anchored in use cases, prioritized on business needs.
Sojourn Solutions
Jun 2, 20225 min read
How holistic Project Management optimizes Operational Processes in Marketing Operations (post 5 of 5)
Marketing Operations goes far beyond the Marketing Automation Platform, so it needs to have an effective way to manage marketing projects.
Sojourn Solutions
May 26, 20224 min read
O2's Marketing Operations increases campaign efficiency 27% via new Operational Processes (post 4 of 5)
O2 is a great example of how improved operational processes can not only drive efficiency but also enable a marketing operations team.
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