Sojourn Solutions
7 tips for Marketing Operations to improve Operational Process (post 3 of 5)
Marketing Operations and Operational Process blog series Series introduction: Marketing Operations is a complex mixture of people,...
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Latest Posts
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations
Sojourn Solutions
May 23, 20224 min read
How Marketing Operations can grow Operational Process maturity (post 2 of 5)
Marketing Operations and Operational Process blog series Series introduction: Marketing Operations is a complex mixture of people,...
Sojourn Solutions
May 19, 20225 min read
How effective Operational Process drives Marketing Operations success (post 1 of 5)
Operational Processes are one of the three enablers that drive the core functions Marketing Operations focuses on...
Kristin Connell
Dec 30, 20215 min read
MOPS and optimizing martech: Future-proofing your tech stack and your talent (post 4 of 4)
No martech stack is ever “set and forget,” but must instead be continually maintained and updated to keep pace with strategic needs...
Sojourn Solutions
Dec 23, 20214 min read
MOPS and optimizing martech: Driving the adoption, utilization, and optimization of martech (post 3 of 4)
Marketing operations (MOPS) is an evolving, multidisciplinary, and multifaceted function with a single goal: to improve and prove the...
Sojourn Solutions
Dec 21, 20215 min read
MOPS and optimizing martech: Developing a martech strategy (post 1 of 4)
We address developing a martech strategy and how that becomes a foundation for effectively selecting, implementing, and integrating martech.
Phil Boyden
Dec 17, 20215 min read
MOPS and optimizing martech: Getting martech integrations right (post 2 of 4)
This post was updated May 12, 2023, and originally posted December 17, 2021. Marketing operations (MOPS) is an evolving,...
Sojourn Solutions
Sep 29, 20214 min read
Building a successful MOPS team: Preparing for the future of MOPS (post 5 of 5)
What does the future hold for MOPS and MOPS professionals?
Sojourn Solutions
Sep 27, 20214 min read
Building a successful MOPS team: Developing your MOPS talent (post 4 of 5)
Continuous upskilling seems to be the present and future for MOPS pros, as new technologies and new marketing approaches continue to emerge.
Sojourn Solutions
Sep 20, 20214 min read
How MOPS proves/improves Marketing performance: 4 essential webinar takeaways
In our recent global webinar, Empowering Marketing Operations Improves Marketing Performance , the underlying message throughout the...
Sojourn Solutions
Sep 16, 20214 min read
Building a successful MOPS team: How to effectively manage MOPS talent (post 3 of 5)
The effective MOPS manager wears multiple hats, must be conversant with emerging trends and be continuously upgrading their skillset...
Sojourn Solutions
Sep 9, 20214 min read
Building a successful MOPS team: 10 steps to onboarding MOPS talent (post 2 of 5)
In terms of employee experience, onboarding is where you start to build loyalty and engagement with your talent, and more.
Sojourn Solutions
Sep 6, 20215 min read
How Reuters revved up ROI and funnel optimization by building a Demand Generation engine
In 2020, Reuters’ goal was the transformation of its disjointed infrastructure - integrating digital assets, unifying websites, and more.
Sojourn Solutions
Sep 2, 20214 min read
Building a successful MOPS team: When and how to hire MOPS talent (post 1 of 5)
Marketing Operations is about optimizing technology, processes, and people to achieve marketing results and increased revenues.
Sojourn Solutions
Jul 22, 20214 min read
2021 Marketing Operations Report: How MOPS optimizes martech
Marketing Operations isn't about martech alone, but about deploying it in ways that drive strategic goals, efficiency, ROI, and growth.
Sojourn Solutions
Jul 13, 20214 min read
2021 Marketing Operations Report: How MOPS builds alignment and marketing's credibility
Marketing Operations (MOPS) helps deliver cross-functional alignment, an essential element of success for any organization.
Sojourn Solutions
Jul 6, 20214 min read
2021 Marketing Operations Report: How MOPS enables data quality and the infrastructure needed to drive ROI
Data is the fuel that propels the revenue engine of every organization today. While low quality data can “gunk up” your revenue engine...
Sojourn Solutions
Jun 24, 20214 min read
2021 Marketing Operations Report: How MOPS optimizes lead management, plugging leaky funnels
When it comes to lead generation, lead nurturing, and converting leads into revenue, B2B organizations with a defined MOPS function...
Sojourn Solutions
Jun 18, 20214 min read
2021 Marketing Operations Report: How MOPS helps organizations navigate change
This post, part of a multi-post series of our 2021 Marketing Operations Report, explores how MOPS can help future-proof any B2B org.
Sojourn Solutions
Jun 10, 20215 min read
6 massive takeaways from our 2021 Marketing Operations Report
Here are the six biggest takeaways from our new 2021 Marketing Operations Report.
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