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Latest Posts
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations
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Sojourn Solutions
6 days ago4 min read
Is your MarTech stack a data graveyard?
Data silos, fragmentation, and inconsistent data sources hinder marketers from achieving a 360-degree view of their customers...
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Sojourn Solutions
Feb 174 min read
The challenges of keeping up with Marketing Technology (MarTech) advancement...
Keeping up with MarTech advancements is both a necessity and a challenge!
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Sojourn Solutions
Jan 223 min read
The dark side of MarTech: Are you reaching "Technology Overload?"
As the number of marketing technologies continues to proliferate, a critical question arises: could we be reaching technology overload?
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Sojourn Solutions
Jan 174 min read
Smurfit Westrock: Transforming marketing attribution for better insights and cost efficiency
Understanding how marketing efforts influence buyer behavior is critical in today’s complex B2B landscape.
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Sojourn Solutions
Jan 133 min read
Bridging strategy and automation: The ABM-MAP Advantage
This article explores the key benefits of integrating these ABM and MAPs and how they can transform your marketing efforts.
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Sojourn Solutions
Jan 33 min read
Are Marketing Automation Platforms (MAPs) still relevant within the modern/future MarTech stack?
As new technologies emerge and consumer expectations evolve, businesses must ask: Are MAPs still relevant in modern and future MarTech?
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Sojourn Solutions
Dec 24, 20243 min read
Winning over the Boardroom: How to get senior buy-in for Marketing Operations transformation
Without their buy-in, even the most promising ideas risk being shelved.
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Sojourn Solutions
Dec 20, 20243 min read
Bridging the Gap: How Marketing Operations can empower teams in the age of automation and AI
Many marketing professionals fear that these innovations will render their roles redundant, creating a divide...
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Sojourn Solutions
Nov 19, 20243 min read
Implementing a Marketing Automation Platform (MAP): Why integration is the top concern
Implementing a Marketing Automation Platform ? One concern stands out as the most critical for B2B organizations: integration.
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Sojourn Solutions
Oct 28, 20246 min read
Why use a Consultancy firm for Your Martech Audit?
Partnering with a consultancy firm often brings unparalleled benefits that can make a substantial difference in outcome...
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Sojourn Solutions
Oct 9, 20242 min read
QUICK READ: Key benefits to a MarTech Audit.
Undertaking a marketing technology (MarTech) audit can offer several significant advantages for a large company.
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Sojourn Solutions
Sep 19, 20244 min read
What is a MarTech Audit? - Let's get back to the basics!
Basically put, a MarTech audit is a comprehensive evaluation of all the marketing technologies, platforms, and tools that a company uses.
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Sojourn Solutions
Jun 21, 20245 min read
Martech is NOT Being Optimized: CMO Survey Key Findings and 5 Tips for Improvement
We breakdown the latest CMO Survey results, offering some eye-opening revelations about the state of marketing operations - and martech.
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Kristin Connell
Apr 25, 20246 min read
A StackTastic Project: How Thomson Reuters Transformed Its Martech Management and Performance
Thomson Reuters is a global AI and technology company that provides trusted data and information/business intelligence to professionals...
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Kristin Connell
Dec 1, 20233 min read
Navigating the martech maze: A guide for CMOs in the digital landscape
Key for CMOs to common Martech challenges? Seamlessly aligning the customer journey and top use cases with overall business objectives.
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Kristin Connell
Nov 22, 20233 min read
Maximizing ROI: The top benefits of conducting a Martech Stack Audit
This post delves into the top benefits of conducting a martech stack audit and how it can propel your marketing efforts to new heights.
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Sojourn Solutions
Jan 26, 20234 min read
How to build a B2B social media strategy: 10 tips from Oktopost
B2B brands have a reputation for being absent, boring, or utterly irrelevant on social media.
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Kristin Connell
Dec 30, 20215 min read
MOPS and optimizing martech: Future-proofing your tech stack and your talent (post 4 of 4)
No martech stack is ever “set and forget,” but must instead be continually maintained and updated to keep pace with strategic needs...
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Sojourn Solutions
Dec 23, 20214 min read
MOPS and optimizing martech: Driving the adoption, utilization, and optimization of martech (post 3 of 4)
Marketing operations (MOPS) is an evolving, multidisciplinary, and multifaceted function with a single goal: to improve and prove the...
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Sojourn Solutions
Dec 21, 20215 min read
MOPS and optimizing martech: Developing a martech strategy (post 1 of 4)
We address developing a martech strategy and how that becomes a foundation for effectively selecting, implementing, and integrating martech.
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