Sojourn Solutions
Why use a Consultancy firm for Your Martech Audit?
Partnering with a consultancy firm often brings unparalleled benefits that can make a substantial difference in outcome...
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Latest Posts
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations
Sojourn Solutions
Oct 92 min read
QUICK READ: Key benefits to a MarTech Audit.
Undertaking a marketing technology (MarTech) audit can offer several significant advantages for a large company.
Sojourn Solutions
Sep 194 min read
What is a MarTech Audit? - Let's get back to the basics!
Basically put, a MarTech audit is a comprehensive evaluation of all the marketing technologies, platforms, and tools that a company uses.
Sojourn Solutions
Jun 215 min read
Martech is NOT Being Optimized: CMO Survey Key Findings and 5 Tips for Improvement
We breakdown the latest CMO Survey results, offering some eye-opening revelations about the state of marketing operations - and martech.
Kristin Connell
Apr 256 min read
A StackTastic Project: How Thomson Reuters Transformed Its Martech Management and Performance
Thomson Reuters is a global AI and technology company that provides trusted data and information/business intelligence to professionals...
Kristin Connell
Dec 1, 20233 min read
Navigating the martech maze: A guide for CMOs in the digital landscape
Key for CMOs to common Martech challenges? Seamlessly aligning the customer journey and top use cases with overall business objectives.
Kristin Connell
Nov 22, 20233 min read
Maximizing ROI: The top benefits of conducting a Martech Stack Audit
This post delves into the top benefits of conducting a martech stack audit and how it can propel your marketing efforts to new heights.
Kristin Connell
Dec 30, 20215 min read
MOPS and optimizing martech: Future-proofing your tech stack and your talent (post 4 of 4)
No martech stack is ever “set and forget,” but must instead be continually maintained and updated to keep pace with strategic needs...
Sojourn Solutions
Dec 23, 20214 min read
MOPS and optimizing martech: Driving the adoption, utilization, and optimization of martech (post 3 of 4)
Marketing operations (MOPS) is an evolving, multidisciplinary, and multifaceted function with a single goal: to improve and prove the...
Sojourn Solutions
Dec 21, 20215 min read
MOPS and optimizing martech: Developing a martech strategy (post 1 of 4)
We address developing a martech strategy and how that becomes a foundation for effectively selecting, implementing, and integrating martech.
Sojourn Solutions
May 6, 20214 min read
No-code martech empowers B2B marketers: The what, why and how
The impact of the no-code movement is clear for B2B marketers. In the past (and in the present too), if the marketing team had a great...
Sojourn Solutions
Apr 27, 20214 min read
How Scott Brinker, who literally maps the martech landscape, sees the present and future of marketing
Scott Brinker is a martech legend. He’s the author of the must-read chiefmartec.com blog, which examines the intersection of marketing,...
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