A leader in digital experience and business application solutions, sought to enhance their 6Sense investment to better align with their Account-Based Marketing (ABM) strategy.

For years, Marketing Ops has quietly kept the machine humming. But agentic AI changes the game. When your ops team can launch campaigns, fix processes, optimize spend, and scale governance - without needing a task list from above - they become strategic power players.

These aren’t just isolated wins. Together, they paint a picture of what smart, agile Marketing Operations can look like when strategy meets execution. Sojourn didn’t just bring tools. We brought structure, clarity, and momentum to complex enterprise challenges. And Citeline’s team? They delivered every step of the way.

If your Marketing Operations strategy hasn’t had a serious overhaul since Stranger Things Season 1… we have a problem. Because while the tech has sprinted ahead - hello AI, intent data, predictive modeling - the strategy holding it all together is still wearing skinny jeans and quoting "best practices" from 2017.

Most companies are trying to implement AI before they’ve done the basics. They haven’t mapped their processes. Their data is messy. No one knows who owns what. And yet… they’re plugging in AI like it’s going to fix everything.

Members of the Sojourn Solutions team had the opportunity to attend Demandbase GO in London on April 30, 2025. The event was a deep dive into the next evolution of Account-Based Marketing (ABM), the rise of agentic AI, and the reality of executing a go-to-market (GTM) strategy in today’s fragmented, buyer-centric world.

Somewhere inside your organization is a marketing technology stack that’s bigger, messier, and more haunted than anyone wants to admit.

If your "personalization" is just dropping a first name into a generic email template, you're not nurturing leads - you're nurturing your unsubscribe rate.

When used right, AI can absolutely help scale and sharpen your operations. But if you’re using it to dodge strategy, skip hard decisions, or chase shiny things - it’s going to hurt.

MarTech audits aren’t fun. They’re just necessary. And the longer you put one off, the worse it gets.

Starting May 5, 2025, Microsoft Outlook is rolling out new rules for high-volume email senders - and if you're sending more than 5,000 emails a day, you're on the list.

The rise and fall of the contact field, {misc_info_3} in the age of AI and ABM

Norstella’s objective was clear: consolidate platforms to boost efficiency, enhance data quality, cut costs, and enable smarter cross-selling and analytics.

The mythical creature of MarTech: The SaaS-quatch. No one knows exactly how many are out there, but everyone feels their lurking presence.

RIP Attribution (2005 - 2025): You were never as accurate as we said you were.

MOPs might not have the sex appeal of a brand refresh. But when the boardroom heat is on, they’re the coolest asset you’ve got.

By embracing sustainable marketing, B2B companies don’t just help the planet - they future-proof their business.

This article dives into how ABM and LinkedIn go hand-in-hand, and how you can leverage social media to strengthen your intent targeting

You can have the best strategy and the strongest tech stack - but if your data is a mess, ABM success will always be out of reach

Not sure if your Marketing Operations are ready for AI? That’s where our AI Audit Service comes in.