Our Review of MME 2017

By Karin Pindle

We had a great time in Las Vegas at Oracle’s Modern Marketing Experience 2017 conference! Overall, it was a very worthwhile investment of our time and money. We also heard the same from many of our clients who also attended.

Keynotes and break-out sessions were good, in particular the Welcome Keynote presenters were very well received. Mark Hurd, Oracle’s CEO, gave a compelling presentation on the life and challenges of a CEO. It makes me glad I’m not one. 🙂 Mark was able to illustrate, through his engaging stories, how Oracle is developing “Artificial Intelligence” or “AI” technologies to tie together all the data from all of it’s 4 cloud services. In short, if we know ALL that juicy data about our customers we will be able to deliver a better experience and leverage their data so that we can serve them properly. After Mark, Robert Swan delivered a highly motivating and fun presentation, he was the highlight and talk of the conference. You can check out his Ted Talk to get a glimpse into how passionate and inspiring this man is.

Some of our team ready for Robert Swan’s keynote (Bill McGinnis, Dan Vawter, Alex Grant, Kristin Connell)

This year’s Markie Awards ceremony, with the sassy, entertaining Adrian Chang hosting, was fast, fun, and well-done. Oracle served a fantastic dinner during the ceremony which everyone, including us, was grateful for, it was a welcomed return to the ceremonies of the past.

Huge congrats to our client, FIS Global, who won the Rapid Transformation Markie. We also want to offer congratulations to our clients who were Markie Finalists: The Second City and O2. Receiving a Markie nomination gets harder and harder every year, so it’s a brilliant achievement to be selected as a Finalist from amongst the hundreds of submissions.

FIS Global accepting their Markie award with some Sojourners

We hope to see you at MME next year! A lil Oracle birdie told me it’ll be in Vegas again. We know Emily Bennett, one of our founders, will be there after her big win ($114 USD)…

Emily Bennett, Founding Partner Sojourn Solutions

About the author:

Karin is a marketing automation expert and guide driven by achieving measurable Marketing and Sales results while helping companies grow revenue intelligently and quickly.

Karin Pindle

Senior Marketing Automation Consultant and Guide