“We collaborate with our partners to help our customers,” says Kristin Connell,  Global Head of Strategy & Innovation at Sojourn Solutions.

Ensuring your emails reach the intended recipient's inbox has never been more critical - or more challenging.

Stay ahead of these AI trends and ethical practices to ensure Marketing Operations remains effective, adaptable, and customer-centric.

Andrew Poole walks through how Yahoo!'s upcoming Feedback Loop changes might affect how Oracle Corp NA uses Oracle Eloqua.

Learn how Citeline's migration to Eloqua from Salesforce Marketing Cloud was completed in 6 months - with an 88% savings in license costs.

There are a handful of marketing operations leaders who are at the top of their games, driving themselves, their teams, and seed by their...

We breakdown the latest CMO Survey results, offering some eye-opening revelations about the state of marketing operations - and martech.

Avoid Spam Traps in your email marketing by removing inactive emails from your database to help improve performance.

Thomson Reuters  is a global AI and technology company that provides trusted data and information/business intelligence to professionals...

Citeline/Norstella is a $5 billion business with more than 1,000 employees that delivers high-quality content (pharma intelligence) to a...

Key for CMOs to common Martech challenges? Seamlessly aligning the customer journey and top use cases with overall business objectives.

This post delves into the top benefits of conducting a martech stack audit and how it can propel your marketing efforts to new heights.

Citeline improved results by automating their campaign naming conventions using Eloqua plus the Eloqua/SFDC integration for their teams.

UCLA Health's Marketing Operations team asked Sojourn to design a way to integrate subscription data between their two Eloqua platforms.

UCLA Health needed an easy way to manage email contacts with complex many-to-one relationships, so they asked Sojourn for help.

Contributor: Brenda Barrelle Following these spring cleaning tips can save you time, improve your deliverability score, your campaign...

Salesforce has sponsored and released a massive, 45-page guide to marketing automation platforms, called (fittingly enough) B2B Marketing...

Salesforce has sponsored and released a massive, 45-page guide to marketing automation platforms, called (fittingly enough) B2B Marketing...

Most important benefits of automation? "The State of Marketing Automation 2022" report identified the top survey results, addressed in post.

So where specifically are B2B marketers investing in their “data ecosystems,” and what steps are they taking to ensure their data quality?