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Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations

Quest Diagnostics teams up with Sojourn to future-proof marketing ops & navigate a pandemic

Sojourn Solutions

Apr 26, 20214 min read

Quest Diagnostics teams up with Sojourn to future-proof marketing ops & navigate a pandemic

Quest Diagnostics and Sojourn examined where the company was, i.e., an inefficient and confusing place, and mapped out the future direction.

How Salesforce Pardot and Einstein power B2B Marketing with AI

Sojourn Solutions

Apr 13, 20214 min read

How Salesforce Pardot and Einstein power B2B Marketing with AI

In today’s era of data-driven and increasingly automated B2B Marketing, it’s essential to have the capability to uncover unique customer...

State of ABM for 2020 and beyond: 7 big trends in Account-Based Marketing

Sojourn Solutions

Nov 6, 20204 min read

State of ABM for 2020 and beyond: 7 big trends in Account-Based Marketing

Account-based marketing (ABM) is a highly-effective approach to driving revenues that focuses marketing and sales resources (budget,...

10 lessons learned: How Progress improved its with multi-touch attribution (post 2 of 2)

Sojourn Solutions

Jul 31, 20204 min read

10 lessons learned: How Progress improved its with multi-touch attribution (post 2 of 2)

In this post, we’ll share the 10 key lessons Progress learned during its MTA journey, as told by their Director of Marketing Operations.

How O2 improved its data management, achieved better marketing-sales alignment, and enhanced lead generation

Sojourn Solutions

Jul 31, 20203 min read

How O2 improved its data management, achieved better marketing-sales alignment, and enhanced lead generation

O2's marketing team found itself experiencing problems around its data - this post spotlights how they improved data management and more.

How Progress improved marketing performance with multi-touch attribution (post 1 of 2)

Sojourn Solutions

Jun 30, 20205 min read

How Progress improved marketing performance with multi-touch attribution (post 1 of 2)

Progress’s MTA journey began with a change in C-level leadership a few years ago. The new team “was used to seeing multi-touch attribution."

Sojourn Solutions

Jun 25, 20205 min read

How FIS untangled complexity and drove marketing efficiency for Loyalty Solutions via Eloqua

How the Loyalty Insights team at Loyalty Solutions, FIS, untangled complexity and drove marketing efficiency using Oracle Eloqua.

Sojourn Solutions

Nov 22, 20194 min read

6 common mistakes when implementing ABM

Account-based marketing has consistently been shown to increase marketing return-on-investment compared to traditional marketing approaches.

How MOPs maturity can make or break Account-Based Marketing: Post 5 (of 6) in our MOPs Maturity Benchmarking Series

Sojourn Solutions

Sep 8, 20195 min read

How MOPs maturity can make or break Account-Based Marketing: Post 5 (of 6) in our MOPs Maturity Benchmarking Series

Even among the top-performing B2B companies surveyed, those with higher levels of MOPs maturity, less than half are using ABM.

ABM as Growth Engine: Insights and tips for optimizing Account-Based Marketing

Sojourn Solutions

Apr 23, 20194 min read

ABM as Growth Engine: Insights and tips for optimizing Account-Based Marketing

Account Based Marketing, or ABM, is a B2B marketing strategy that concentrates sales and marketing resources on defined target accounts.

How Naylor drove efficiency and growth with new automated email renewal solution

Sojourn Solutions

Nov 11, 20182 min read

How Naylor drove efficiency and growth with new automated email renewal solution

We partnered with Sojourn Solutions to help us address the challenge of driving technological transformation to enable us to work smarter.

How Naylor scaled sales team adoption of its new automated email renewal solution

Sojourn Solutions

Oct 11, 20185 min read

How Naylor scaled sales team adoption of its new automated email renewal solution

How does an enterprise organization go about scaling adoption of its new Eloqua-driven automated email renewal solution with its sales team?

S&P Global Platts migrates to Marketo, boosting bottom line

Sojourn Solutions

Mar 11, 20182 min read

S&P Global Platts migrates to Marketo, boosting bottom line

A strategic focus across S&P Global is LEAN efficiency and process, and efforts like this contribute significantly to our strategic...