When it comes to lead generation, lead nurturing, and converting leads into revenue, B2B organizations with a defined MOPS function...

This post, part of a multi-post series of our 2021 Marketing Operations Report, explores how MOPS can help future-proof any B2B org.

Here are the six biggest takeaways from our new 2021 Marketing Operations Report.

The impact of the no-code movement is clear for B2B marketers. In the past (and in the present too), if the marketing team had a great...

Scott Brinker  is a martech legend. He’s the author of the must-read chiefmartec.com  blog, which examines the intersection of marketing,...

Quest Diagnostics and Sojourn examined where the company was, i.e., an inefficient and confusing place, and mapped out the future direction.

In today’s era of data-driven and increasingly automated B2B Marketing, it’s essential to have the capability to uncover unique customer...

Account-based marketing (ABM) is a highly-effective approach to driving revenues that focuses marketing and sales resources (budget,...

In this post, we’ll share the 10 key lessons Progress learned during its MTA journey, as told by their Director of Marketing Operations.

O2's marketing team found itself experiencing problems around its data - this post spotlights how they improved data management and more.

Progress’s MTA journey began with a change in C-level leadership a few years ago. The new team “was used to seeing multi-touch attribution."

How the Loyalty Insights team at Loyalty Solutions, FIS, untangled complexity and drove marketing efficiency using Oracle Eloqua.

Account-based marketing has consistently been shown to increase marketing return-on-investment compared to traditional marketing approaches.

Even among the top-performing B2B companies surveyed, those with higher levels of MOPs maturity, less than half are using ABM.

Account Based Marketing, or ABM, is a B2B marketing strategy that concentrates sales and marketing resources on defined target accounts.

We partnered with Sojourn Solutions to help us address the challenge of driving technological transformation to enable us to work smarter.

How does an enterprise organization go about scaling adoption of its new Eloqua-driven automated email renewal solution with its sales team?

A strategic focus across S&P Global is LEAN efficiency and process, and efforts like this contribute significantly to our strategic...