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Resource Library
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations

Is your Marketing Operations ready for AI?
Not sure if your Marketing Operations are ready for AI? That’s where our AI Audit Service comes in.
Sojourn Solutions
4 min read

The Pros and Cons of AI-driven lead scoring in modern Marketing Operations
While AI brings numerous advantages, it also comes with challenges. In this article, we’ll explore the benefits and drawbacks.
Sojourn Solutions
3 min read

AI-Powered Marketing Automation: How leading platforms currently stack up
Artificial intelligence (AI) is revolutionizing marketing automation, enabling businesses to engage prospects, personalize experiences,...
Sojourn Solutions
3 min read

AI in B2B marketing attribution: Finally solving the multi-touch mystery
By leveraging machine learning and advanced analytics, AI-powered attribution models can now analyze vast amounts of data & detect patterns
Sojourn Solutions
2 min read

The AI & skills gap crisis in B2B Marketing Operations
Many Marketing Operations teams are struggling to keep up with the technical expertise required to fully leverage AI technologies.
Sojourn Solutions
3 min read

Choosing the right AI MarTech integration: 8 Key considerations...
With an overwhelming number of AI solutions available, decision-makers need a structured approach to vendor evaluation.
Sojourn Solutions
3 min read

AI in Marketing Operations: A game-changer or just a buzzword?
Is AI in Marketing Operations a game-changer or just a buzzword? The answer depends on how businesses approach its adoption.
Sojourn Solutions
5 min read

Marketing Operations in 2025: Our top trends and predictions for the year ahead...
What will define Marketing Operations in 2025? Let’s explore key trends and look at our predictions for what will shape the year ahead.
Sojourn Solutions
4 min read

The future of Marketing Operations: Driving strategic impact
Explore emerging trends and how marketing operations is poised to shape the future of marketing.
Sojourn Solutions
3 min read

What Are the Potential Returns on Investment (ROI) for Implementing AI in Marketing Operations?
The potential ROI of implementing AI in marketing operations? Focus on key areas such as cost savings, customer engagement, and more.
Sojourn Solutions
4 min read

How Do We Ensure Data Privacy and Compliance with AI?
Companies that use AI often handle vast amounts of sensitive customer data, making it essential to protect this information and adhere to...
Sojourn Solutions
5 min read

What Are the Best Use Cases for Integrating AI into Marketing Operations?
Here’s a look at the best use cases for integrating AI into B2B marketing operations to unlock efficiency, drive better customer engagement,
Sojourn Solutions
5 min read

Which AI Applications Provide the Quickest and Most Significant Impact on Marketing Operations?
Explore the AI applications that can deliver immediate results, enhance efficiency, and drive significant ROI on Marketing Operations.
Sojourn Solutions
3 min read

Future Trends in AI and Marketing Operations
Stay ahead of these AI trends and ethical practices to ensure Marketing Operations remains effective, adaptable, and customer-centric.
Sojourn Solutions
3 min read
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