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Latest Posts

Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations

Sojourn Solutions

Dec 30, 20244 min read

Marketing Operations in 2025: Our top trends and predictions for the year ahead...

What will define Marketing Operations in 2025? Let’s explore key trends and look at our predictions for what will shape the year ahead.

Sojourn Solutions

Dec 24, 20243 min read

Winning over the Boardroom: How to get senior buy-in for Marketing Operations transformation

Without their buy-in, even the most promising ideas risk being shelved.

Sojourn Solutions

Dec 2, 20243 min read

Sojourn Solutions: Celebrating 10 Years of Empowering Marketing Operations

Sojourn Solutions - Empowering Marketing Teams for a Decade and Beyond

Sojourn Solutions

Sep 29, 20214 min read

Building a successful MOPS team: Preparing for the future of MOPS (post 5 of 5)

What does the future hold for MOPS and MOPS professionals?

Sojourn Solutions

Sep 27, 20214 min read

Building a successful MOPS team: Developing your MOPS talent (post 4 of 5)

Continuous upskilling seems to be the present and future for MOPS pros, as new technologies and new marketing approaches continue to emerge.

Sojourn Solutions

Sep 16, 20214 min read

Building a successful MOPS team: How to effectively manage MOPS talent (post 3 of 5)

The effective MOPS manager wears multiple hats, must be conversant with emerging trends and be continuously upgrading their skillset...

Sojourn Solutions

Sep 9, 20214 min read

Building a successful MOPS team: 10 steps to onboarding MOPS talent (post 2 of 5)

In terms of employee experience, onboarding is where you start to build loyalty and engagement with your talent, and more.

Sojourn Solutions

Sep 2, 20214 min read

Building a successful MOPS team: When and how to hire MOPS talent (post 1 of 5)

Marketing Operations is about optimizing technology, processes, and people to achieve marketing results and increased revenues.