Kelly Newton
Cookies are crumbling: Zero-party data – what it is, and what marketers need to know about it
Cookies are crumbling, which impacts how marketers collect customer data and how they leverage data for their marketing efforts. Customer...
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Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations
Kelly Newton
Jan 13, 20225 min read
Cookies are crumbling: Tracking first-party cookies in Eloqua – what you need to know
This blog post was co-produced by writer Chuck Leddy and Kelly Newton , Sojourn Solutions Marketing Automation Consultant (Kelly...
Sojourn Solutions
Dec 3, 20214 min read
Adobe on first-party data, data collaborations, and data governance in a cookie-less future
A recent webinar from Adobe (free) focused on what strategies, tactics, and actions marketers can take now to change the way they engage...
Sojourn Solutions
Oct 7, 20214 min read
Cookies are crumbling: 5 tips from Salesforce for thriving in a cookie-less future
Martin Kihn, SVP with Salesforce Marketing Cloud, describes the future of data and privacy in a cookie-less world.
Sojourn Solutions
Aug 19, 20214 min read
Cookies are crumbling: First-Party Data is the future of marketing, says Adobe Experience Cloud's Chief Anil Chakravathy
Anil Chakravarthy, executive vice president and general manager of Adobe's Digital Experience business, started at Adobe just months...
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