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Resource Library
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations


Inside Norstella’s successful HubSpot consolidation project : Two brands. Five weeks. One seamless migration.
Norstella’s objective was clear: consolidate platforms to boost efficiency, enhance data quality, cut costs, and enable smarter cross-selling and analytics.

Sojourn Solutions
2 min read


Fixing the inbox problem: The path to a higher sender score
The Challenge A national telecomms client that we've worked with for a number of years and provide deliverability services to, were...

Sojourn Solutions
2 min read


Smurfit Westrock: Transforming marketing attribution for better insights and cost efficiency
Understanding how marketing efforts influence buyer behavior is critical in today’s complex B2B landscape.

Sojourn Solutions
4 min read


Partner Q&A: How Instant Marketing Works with Sojourn to Achieve Customer Success
We recently had a conversation with one of our partners, UK-based Instant Marketing, about when and why we partner to help our customers.

Sojourn Solutions
5 min read


Celebrating Nicky Clarke’s Bronze Award at the B2B Marketing Awards 2024
Thrilled to congratulate Nicky Clarke, Head of Marketing Operations at VMO2 Business, on her shortlisting for B2B Marketer of the Year!

Sojourn Solutions
3 min read


Transforming Digital Marketing: The Success of VMO2 Business’s Digital Media & Marketing Operations Team
A high-performing, data-driven digital marketing engine that’s helping VMO2 Business deliver measurable results...

Sojourn Solutions
2 min read


Driving Visibility into the Customer Journey: How Smurfit Westrock Transformed its Lead Management
Sojourn Solutions has been helping Smurfit Westrock with their primary focus of lead management over the last 3 years.

Sojourn Solutions
4 min read


How Partnering with Instant Marketing Adds Value for Our Customers at Sojourn
“We collaborate with our partners to help our customers,” says Kristin Connell, Global Head of Strategy & Innovation at Sojourn Solutions.

Sojourn Solutions
5 min read


How UCLA Health used 2 Eloqua's to extend marketing's reach and manage global subscription data
UCLA Health's Marketing Operations team asked Sojourn to design a way to integrate subscription data between their two Eloqua platforms.

Sojourn Solutions
3 min read


How Citeline Rapidly Migrated to Eloqua from Salesforce Marketing Cloud
Learn how Citeline's migration to Eloqua from Salesforce Marketing Cloud was completed in 6 months - with an 88% savings in license costs.

Sojourn Solutions
6 min read


Email Marketing personalization leads to 10% increase in global company event registrants
The bottom line result of the “personalization” email solution was a 10% increase in overall email channel performance.

Sojourn Solutions
4 min read


A StackTastic Project: How Thomson Reuters Transformed Its Martech Management and Performance
Thomson Reuters is a global AI and technology company that provides trusted data and information/business intelligence to professionals...

Sojourn Solutions
6 min read


How UCLA Health tackled complex data to send highly personalized emails using Eloqua
UCLA Health needed an easy way to manage email contacts with complex many-to-one relationships, so they asked Sojourn for help.

Sojourn Solutions
3 min read


How Citeline Reduced Martech Stack Complexity (While Personalizing 1.6M Emails Per Month)
Citeline/Norstella is a $5 billion business with more than 1,000 employees that delivers high-quality content (pharma intelligence) to a...

Sojourn Solutions
5 min read


How Citeline automated campaign naming conventions in Eloqua (and improved results)
Citeline improved results by automating their campaign naming conventions using Eloqua plus the Eloqua/SFDC integration for their teams.

Sojourn Solutions
5 min read


Getac’s 1st-party cookie strategy generated 55% increase in ad targeting efficiency
Data is the fuel that powers modern marketing, enabling better understanding of customer needs that leads to better engagement, better...

Sojourn Solutions
4 min read


O2's Marketing Operations increases campaign efficiency 27% via new Operational Processes (post 4 of 5)
O2 is a great example of how improved operational processes can not only drive efficiency but also enable a marketing operations team.

Sojourn Solutions
4 min read


How Reuters revved up ROI and funnel optimization by building a Demand Generation engine
In 2020, Reuters’ goal was the transformation of its disjointed infrastructure - integrating digital assets, unifying websites, and more.

Sojourn Solutions
5 min read


Quest Diagnostics teams up with Sojourn to future-proof marketing ops & navigate a pandemic
Quest Diagnostics and Sojourn examined where the company was, i.e., an inefficient and confusing place, and mapped out the future direction.

Sojourn Solutions
4 min read


10 lessons learned: How Progress improved its with multi-touch attribution (post 2 of 2)
In this post, we’ll share the 10 key lessons Progress learned during its MTA journey, as told by their Director of Marketing Operations.

Sojourn Solutions
4 min read
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