Understanding how marketing efforts influence buyer behavior is critical in today’s complex B2B landscape.

Sojourn Solutions - Empowering Marketing Teams for a Decade and Beyond

Thrilled to congratulate Nicky Clarke, Head of Marketing Operations at VMO2 Business, on her shortlisting for B2B Marketer of the Year!

A high-performing, data-driven digital marketing engine that’s helping VMO2 Business deliver measurable results...

Sojourn Solutions has been helping Smurfit Westrock with their primary focus of lead management over the last 3 years.

We recently had a conversation with one of our partners, UK-based Instant Marketing, about when and why we partner to help our customers.

Learn how Citeline's migration to Eloqua from Salesforce Marketing Cloud was completed in 6 months - with an 88% savings in license costs.

Thomson Reuters  is a global AI and technology company that provides trusted data and information/business intelligence to professionals...

Citeline/Norstella is a $5 billion business with more than 1,000 employees that delivers high-quality content (pharma intelligence) to a...

Citeline improved results by automating their campaign naming conventions using Eloqua plus the Eloqua/SFDC integration for their teams.

UCLA Health's Marketing Operations team asked Sojourn to design a way to integrate subscription data between their two Eloqua platforms.

UCLA Health needed an easy way to manage email contacts with complex many-to-one relationships, so they asked Sojourn for help.

The bottom line result of the “personalization” email solution was a 10% increase in overall email channel performance.

Data is the fuel that powers modern marketing, enabling better understanding of customer needs that leads to better engagement, better...

O2 is a great example of how improved operational processes can not only drive efficiency but also enable a marketing operations team.

In 2020, Reuters’ goal was the transformation of its disjointed infrastructure - integrating digital assets, unifying websites, and more.

Quest Diagnostics and Sojourn examined where the company was, i.e., an inefficient and confusing place, and mapped out the future direction.

In this post, we’ll share the 10 key lessons Progress learned during its MTA journey, as told by their Director of Marketing Operations.

O2's marketing team found itself experiencing problems around its data - this post spotlights how they improved data management and more.

Progress’s MTA journey began with a change in C-level leadership a few years ago. The new team “was used to seeing multi-touch attribution."