Data Governance | Sojourn Solutions

Latest Posts

Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations

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Oct 225 min read

How Do We Ensure Data Privacy and Compliance with AI?

Companies that use AI often handle vast amounts of sensitive customer data, making it essential to protect this information and adhere to...

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Oct 135 min read

ABM Platform Integrations - How to ensure compliance with Data Privacy laws

Navigate the complexities of data privacy laws while leveraging an ABM platform to drive your marketing efforts.

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Feb 9, 20224 min read

Good data governance blends people, processes, and martech: A Q&A with Scott Brinker

As with managing martech, data governance blends people, processes, and technology.

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Jan 6, 20224 min read

Driving data governance improvement: 5 steps for success

Data governance defines the rules of the road for data, making it clear who can take what action, upon what data, in what situations,...

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Nov 19, 20214 min read

Data Governance for Marketers: A brief guide with your questions answered

Data governance can be viewed as the “rules of the road” for how marketers handle customer data.