Data silos, fragmentation, and inconsistent data sources hinder marketers from achieving a 360-degree view of their customers...

What will define Marketing Operations in 2025? Let’s explore key trends and look at our predictions for what will shape the year ahead.

Companies that use AI often handle vast amounts of sensitive customer data, making it essential to protect this information and adhere to...

Navigate the complexities of data privacy laws while leveraging an ABM platform to drive your marketing efforts.

As with managing martech, data governance blends people, processes, and technology.

Data governance defines the rules of the road for data, making it clear who can take what action, upon what data, in what situations,...

Data governance can be viewed as the “rules of the road” for how marketers handle customer data.