Data Quality | Sojourn Solutions

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Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations

Sojourn Solutions

Mar 3, 20234 min read

3 ways B2B marketers can improve customer data quality to improve results

So where specifically are B2B marketers investing in their “data ecosystems,” and what steps are they taking to ensure their data quality?

Sojourn Solutions

May 13, 20224 min read

Driving ABM success: How to leverage quality data to define and engage your target accounts

Identifying and engaging with highly-qualified target accounts, the accounts most likely to buy from you, is enabled by quality data.

Essie Reynolds

May 12, 20225 min read

10 steps for ensuring data quality to fuel B2B marketing

Essie Reynolds, MBA, is a Data Analyst and Business Intelligence Consultant at Sojourn Solutions. Modern marketing is fueled by quality...

Sojourn Solutions

Aug 12, 20214 min read

How data drives ABM effectiveness: Insights from Dan Vawter, Managing Partner at Sojourn Solutions

Account-based marketing (ABM) focuses marketing and sales (budget, people, data, tech, etc.) around a predefined set of target accounts.