First-Party Data | Sojourn Solutions

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Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations

Sojourn Solutions

Oct 225 min read

How Do We Ensure Data Privacy and Compliance with AI?

Companies that use AI often handle vast amounts of sensitive customer data, making it essential to protect this information and adhere to...

Kelly Newton

Jan 13, 20225 min read

Cookies are crumbling: Tracking first-party cookies in Eloqua – what you need to know

This blog post was co-produced by writer Chuck Leddy and Kelly Newton , Sojourn Solutions Marketing Automation Consultant (Kelly...

Sojourn Solutions

Dec 3, 20214 min read

Adobe on first-party data, data collaborations, and data governance in a cookie-less future

A recent webinar from Adobe (free) focused on what strategies, tactics, and actions marketers can take now to change the way they engage...

Sojourn Solutions

Aug 19, 20214 min read

Cookies are crumbling: First-Party Data is the future of marketing, says Adobe Experience Cloud's Chief Anil Chakravathy

Anil Chakravarthy, executive vice president and general manager of Adobe's Digital Experience business, started at Adobe just months...