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Latest Posts
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations
Sojourn Solutions
4 days ago3 min read
Are Marketing Automation Platforms (MAPs) still relevant within the modern/future MarTech stack?
As new technologies emerge and consumer expectations evolve, businesses must ask: Are MAPs still relevant in modern and future MarTech?
Sojourn Solutions
Dec 30, 20244 min read
Marketing Operations in 2025: Our top trends and predictions for the year ahead...
What will define Marketing Operations in 2025? Let’s explore key trends and look at our predictions for what will shape the year ahead.
Sojourn Solutions
Dec 24, 20243 min read
Winning over the Boardroom: How to get senior buy-in for Marketing Operations transformation
Without their buy-in, even the most promising ideas risk being shelved.
Sojourn Solutions
Dec 20, 20243 min read
Bridging the Gap: How Marketing Operations can empower teams in the age of automation and AI
Many marketing professionals fear that these innovations will render their roles redundant, creating a divide...
Sojourn Solutions
Dec 3, 20246 min read
The biggest challenges of implementing a Marketing Automation Platform and how to avoid them...
Ready to implement your MAP? Be sure to avoid these common mistakes to ensure that your investment delivers the results you're looking for.
Sojourn Solutions
Oct 10, 20243 min read
Why Use a Consultancy Firm for a Marketing Automation Platform (MAP) Implementation?
While many organizations attempt to manage the implementation in-house, partnering with a consultancy firm can significantly enhance...
Sojourn Solutions
Jul 18, 20245 min read
MOPs Leadership Spotlight: Atanas Vasilev of Progress Software on Building a Great Team
There are a handful of marketing operations leaders who are at the top of their games, driving themselves, their teams, and seed by their...
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