Sojourn Solutions
What Are the Best Use Cases for Integrating AI into Marketing Operations?
Here’s a look at the best use cases for integrating AI into B2B marketing operations to unlock efficiency, drive better customer engagement,
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Latest Posts
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations
Sojourn Solutions
Sep 20, 20214 min read
How MOPS proves/improves Marketing performance: 4 essential webinar takeaways
In our recent global webinar, Empowering Marketing Operations Improves Marketing Performance , the underlying message throughout the...
Sojourn Solutions
Jul 22, 20214 min read
2021 Marketing Operations Report: How MOPS optimizes martech
Marketing Operations isn't about martech alone, but about deploying it in ways that drive strategic goals, efficiency, ROI, and growth.
Sojourn Solutions
Jul 13, 20214 min read
2021 Marketing Operations Report: How MOPS builds alignment and marketing's credibility
Marketing Operations (MOPS) helps deliver cross-functional alignment, an essential element of success for any organization.
Sojourn Solutions
Jul 6, 20214 min read
2021 Marketing Operations Report: How MOPS enables data quality and the infrastructure needed to drive ROI
Data is the fuel that propels the revenue engine of every organization today. While low quality data can “gunk up” your revenue engine...
Sojourn Solutions
Jun 24, 20214 min read
2021 Marketing Operations Report: How MOPS optimizes lead management, plugging leaky funnels
When it comes to lead generation, lead nurturing, and converting leads into revenue, B2B organizations with a defined MOPS function...
Sojourn Solutions
Jun 18, 20214 min read
2021 Marketing Operations Report: How MOPS helps organizations navigate change
This post, part of a multi-post series of our 2021 Marketing Operations Report, explores how MOPS can help future-proof any B2B org.
Sojourn Solutions
Jun 10, 20215 min read
6 massive takeaways from our 2021 Marketing Operations Report
Here are the six biggest takeaways from our new 2021 Marketing Operations Report.
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