Martech Adoption | Sojourn Solutions

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Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations

Sojourn Solutions

Oct 286 min read

Why use a Consultancy firm for Your Martech Audit?

Partnering with a consultancy firm often brings unparalleled benefits that can make a substantial difference in outcome...

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Oct 92 min read

QUICK READ: Key benefits to a MarTech Audit.

Undertaking a marketing technology (MarTech) audit can offer several significant advantages for a large company.

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Sep 194 min read

What is a MarTech Audit? - Let's get back to the basics!

Basically put, a MarTech audit is a comprehensive evaluation of all the marketing technologies, platforms, and tools that a company uses.

Sojourn Solutions

Dec 23, 20214 min read

MOPS and optimizing martech: Driving the adoption, utilization, and optimization of martech (post 3 of 4)

Marketing operations (MOPS) is an evolving, multidisciplinary, and multifaceted function with a single goal: to improve and prove the...