Sojourn SolutionsOct 286 min readWhy use a Consultancy firm for Your Martech Audit?Partnering with a consultancy firm often brings unparalleled benefits that can make a substantial difference in outcome...
Sojourn SolutionsOct 92 min readQUICK READ: Key benefits to a MarTech Audit.Undertaking a marketing technology (MarTech) audit can offer several significant advantages for a large company.
Sojourn SolutionsSep 194 min readWhat is a MarTech Audit? - Let's get back to the basics!Basically put, a MarTech audit is a comprehensive evaluation of all the marketing technologies, platforms, and tools that a company uses.
Phil BoydenDec 17, 20215 min readMOPS and optimizing martech: Getting martech integrations right (post 2 of 4)This post was updated May 12, 2023, and originally posted December 17, 2021. Marketing operations (MOPS) is an evolving,...