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Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations


The hidden MarTech costs that are killing your ROI
Redundant tools, underutilized platforms, and inefficient processes quietly drain budgets, whilst there's pressure to justify every dollar.
Sojourn Solutions
Mar 64 min read

Is your MarTech stack a data graveyard?
Data silos, fragmentation, and inconsistent data sources hinder marketers from achieving a 360-degree view of their customers...
Sojourn Solutions
Feb 184 min read

The challenges of keeping up with Marketing Technology (MarTech) advancement...
Keeping up with MarTech advancements is both a necessity and a challenge!
Sojourn Solutions
Feb 174 min read

Choosing the right AI MarTech integration: 8 Key considerations...
With an overwhelming number of AI solutions available, decision-makers need a structured approach to vendor evaluation.
Sojourn Solutions
Feb 53 min read

Bridging strategy and automation: The ABM-MAP Advantage
This article explores the key benefits of integrating these ABM and MAPs and how they can transform your marketing efforts.
Sojourn Solutions
Jan 133 min read

Why use a Consultancy firm for Your Martech Audit?
Partnering with a consultancy firm often brings unparalleled benefits that can make a substantial difference in outcome...
Sojourn Solutions
Oct 28, 20246 min read

QUICK READ: Key benefits to a MarTech Audit.
Undertaking a marketing technology (MarTech) audit can offer several significant advantages for a large company.
Sojourn Solutions
Oct 9, 20242 min read

What is a MarTech Audit? - Let's get back to the basics!
Basically put, a MarTech audit is a comprehensive evaluation of all the marketing technologies, platforms, and tools that a company uses.
Sojourn Solutions
Sep 19, 20244 min read

MOPS and optimizing martech: Getting martech integrations right (post 2 of 4)
This post was updated May 12, 2023, and originally posted December 17, 2021. Marketing operations (MOPS) is an evolving,...
Kristin Connell
Dec 17, 20215 min read
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