The mythical creature of MarTech: The SaaS-quatch. No one knows exactly how many are out there, but everyone feels their lurking presence.

Redundant tools, underutilized platforms, and inefficient processes quietly drain budgets, whilst there's pressure to justify every dollar.

Data silos, fragmentation, and inconsistent data sources hinder marketers from achieving a 360-degree view of their customers...

Keeping up with MarTech advancements is both a necessity and a challenge!

With an overwhelming number of AI solutions available, decision-makers need a structured approach to vendor evaluation.

This article explores the key benefits of integrating these ABM and MAPs and how they can transform your marketing efforts.

Partnering with a consultancy firm often brings unparalleled benefits that can make a substantial difference in outcome...

Undertaking a marketing technology (MarTech) audit can offer several significant advantages for a large company.

Basically put, a MarTech audit is a comprehensive evaluation of all the marketing technologies, platforms, and tools that a company uses.

This post was updated May 12, 2023, and originally posted December 17, 2021. Marketing operations (MOPS) is an evolving,...