Sojourn SolutionsJul 31, 20204 min read10 lessons learned: How Progress improved its with multi-touch attribution (post 2 of 2) In this post, we’ll share the 10 key lessons Progress learned during its MTA journey, as told by their Director of Marketing Operations.
Sojourn SolutionsJun 30, 20205 min readHow Progress improved marketing performance with multi-touch attribution (post 1 of 2)Progress’s MTA journey began with a change in C-level leadership a few years ago. The new team “was used to seeing multi-touch attribution."