top of page
Resource Library
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations


Shifting from lead-centric to account-centric thinking: The key to ABM adoption.
Account-Based Marketing flips the traditional model on its head by prioritizing engagement at the account level rather than single leads

Sojourn Solutions
3 min read


Are MQLs still relevant in modern marketing?
Are MQLs still the gold standard for marketing measurement, or is it time for a shift?

Sojourn Solutions
4 min read


Marketing Operations in 2025: Our top trends and predictions for the year ahead...
What will define Marketing Operations in 2025? Let’s explore key trends and look at our predictions for what will shape the year ahead.

Sojourn Solutions
4 min read


Bridging the Gap: How Marketing Operations can empower teams in the age of automation and AI
Many marketing professionals fear that these innovations will render their roles redundant, creating a divide...

Sojourn Solutions
3 min read


The future of Marketing Operations: Driving strategic impact
Explore emerging trends and how marketing operations is poised to shape the future of marketing.

Sojourn Solutions
3 min read


How holistic Project Management optimizes Operational Processes in Marketing Operations (post 5 of 5)
Marketing Operations goes far beyond the Marketing Automation Platform, so it needs to have an effective way to manage marketing projects.

Sojourn Solutions
5 min read


7 tips for Marketing Operations to improve Operational Process (post 3 of 5)
Marketing Operations and Operational Process blog series Series introduction: Marketing Operations is a complex mixture of people,...

Sojourn Solutions
5 min read


How Marketing Operations can grow Operational Process maturity (post 2 of 5)
Marketing Operations and Operational Process blog series Series introduction: Marketing Operations is a complex mixture of people,...

Sojourn Solutions
4 min read


How effective Operational Process drives Marketing Operations success (post 1 of 5)
Operational Processes are one of the three enablers that drive the core functions Marketing Operations focuses on...

Sojourn Solutions
5 min read
bottom of page