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Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations


Oracle Eloqua's February 2025 release: 25A key updates and enhancements
This release introduces a range of new features and improvements...

Sojourn Solutions
3 min read


How UCLA Health used 2 Eloqua's to extend marketing's reach and manage global subscription data
UCLA Health's Marketing Operations team asked Sojourn to design a way to integrate subscription data between their two Eloqua platforms.

Sojourn Solutions
3 min read


How UCLA Health tackled complex data to send highly personalized emails using Eloqua
UCLA Health needed an easy way to manage email contacts with complex many-to-one relationships, so they asked Sojourn for help.

Sojourn Solutions
3 min read


How Citeline Reduced Martech Stack Complexity (While Personalizing 1.6M Emails Per Month)
Citeline/Norstella is a $5 billion business with more than 1,000 employees that delivers high-quality content (pharma intelligence) to a...

Sojourn Solutions
5 min read


How Citeline automated campaign naming conventions in Eloqua (and improved results)
Citeline improved results by automating their campaign naming conventions using Eloqua plus the Eloqua/SFDC integration for their teams.

Sojourn Solutions
5 min read


Tip: Use copy/paste to save time on your Oracle Eloqua Campaign Canvas
You know how sometimes you attend a User Group meeting and it's like, mmm, okay? Well, our February Oracle Eloqua User Group meeting...
Kristin Connell
3 min read


Oracle Eloqua’s 2023 roadmap focuses on “personalization at scale” and more
The roles and responsibilities of the B2B marketing function have grown dramatically over the last few years, especially since the...

Sojourn Solutions
4 min read


Oracle Eloqua's 22D Release: What Eloqua users need to know
With its 22D release launching in November, Oracle Eloqua is adding a number of enhancements to help marketers work smarter through...

Sojourn Solutions
3 min read


How FIS untangled complexity and drove marketing efficiency for Loyalty Solutions via Eloqua
How the Loyalty Insights team at Loyalty Solutions, FIS, untangled complexity and drove marketing efficiency using Oracle Eloqua.

Sojourn Solutions
5 min read
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