Spotlight: Customer Success

Sojourn Solutions

Celebrating Nicky Clarke’s Shortlisting for B2B Marketer of the Year at the B2B Marketing Awards 2024

Thrilled to congratulate Nicky Clarke, Head of Marketing Operations at VMO2 Business, on her shortlisting for B2B Marketer of the Year!

Sojourn Solutions

Transforming Digital Marketing: The Success of VMO2 Business’s Digital Media & Marketing Operations Team

A high-performing, data-driven digital marketing engine that’s helping VMO2 Business deliver measurable results...

Sojourn Solutions

Partner Q&A: How Instant Marketing Works with Sojourn to Achieve Customer Success

We recently had a conversation with one of our partners, UK-based Instant Marketing, about when and why we partner to help our customers.

Charlotte Currie

How Citeline Rapidly Migrated to Eloqua from Salesforce Marketing Cloud

Learn how Citeline's migration to Eloqua from Salesforce Marketing Cloud was completed in 6 months - with an 88% savings in license costs.

Kristin Connell

A StackTastic Project: How Thomson Reuters Transformed Its Martech Management and Performance

Thomson Reuters is a global AI and technology company that provides trusted data and information/business intelligence to professionals...

Charlotte Currie

How Citeline Reduced Martech Stack Complexity (While Personalizing 1.6M Emails Per Month)

Citeline/Norstella is a $5 billion business with more than 1,000 employees that delivers high-quality content (pharma intelligence) to a...

Steve McConnell

How Citeline automated campaign naming conventions in Eloqua (and improved results)

Citeline improved results by automating their campaign naming conventions using Eloqua plus the Eloqua/SFDC integration for their teams.

Sojourn Solutions

How UCLA Health used 2 Eloqua's to extend marketing's reach and manage global subscription data

UCLA Health's Marketing Operations team asked Sojourn to design a way to integrate subscription data between their two Eloqua platforms.

Sojourn Solutions

How UCLA Health tackled complex data to send highly personalized emails using Eloqua

UCLA Health needed an easy way to manage email contacts with complex many-to-one relationships, so they asked Sojourn for help.

Sojourn Solutions

Email Marketing personalization leads to 10% increase in global company event registrants

The bottom line result of the “personalization” email solution was a 10% increase in overall email channel performance.

Sojourn Solutions

Getac’s 1st-party cookie strategy generated 55% increase in ad targeting efficiency (post 4 of 5)

Data is the fuel that powers modern marketing, enabling better understanding of customer needs that leads to better engagement, better...

Sojourn Solutions

O2's Marketing Operations increases campaign efficiency 27% via new Operational Processes (post 4 of 5)

O2 is a great example of how improved operational processes can not only drive efficiency but also enable a marketing operations team.

Sojourn Solutions

How Reuters revved up ROI and funnel optimization by building a Demand Generation engine

In 2020, Reuters’ goal was the transformation of its disjointed infrastructure - integrating digital assets, unifying websites, and more.

Sojourn Solutions

Quest Diagnostics teams up with Sojourn to future-proof marketing ops & navigate a pandemic

Quest Diagnostics and Sojourn examined where the company was, i.e., an inefficient and confusing place, and mapped out the future direction.

Sojourn Solutions

10 lessons learned: How Progress improved its with multi-touch attribution (post 2 of 2)

In this post, we’ll share the 10 key lessons Progress learned during its MTA journey, as told by their Director of Marketing Operations.