top of page
Spotlight: Customer Success
Sojourn Solutions
Smurfit Westrock: Transforming marketing attribution for better insights and cost efficiency
Understanding how marketing efforts influence buyer behavior is critical in today’s complex B2B landscape.
Sojourn Solutions
Sojourn Solutions: Celebrating 10 Years of Empowering Marketing Operations
Sojourn Solutions - Empowering Marketing Teams for a Decade and Beyond
Sojourn Solutions
Celebrating Nicky Clarke’s Bronze Award at the B2B Marketing Awards 2024
Thrilled to congratulate Nicky Clarke, Head of Marketing Operations at VMO2 Business, on her shortlisting for B2B Marketer of the Year!
Sojourn Solutions
Transforming Digital Marketing: The Success of VMO2 Business’s Digital Media & Marketing Operations Team
A high-performing, data-driven digital marketing engine that’s helping VMO2 Business deliver measurable results...
Sojourn Solutions
Driving Visibility into the Customer Journey: How Smurfit Westrock Transformed its Lead Management
Sojourn Solutions has been helping Smurfit Westrock with their primary focus of lead management over the last 3 years.
Sojourn Solutions
Partner Q&A: How Instant Marketing Works with Sojourn to Achieve Customer Success
We recently had a conversation with one of our partners, UK-based Instant Marketing, about when and why we partner to help our customers.
Charlotte Currie
How Citeline Rapidly Migrated to Eloqua from Salesforce Marketing Cloud
Learn how Citeline's migration to Eloqua from Salesforce Marketing Cloud was completed in 6 months - with an 88% savings in license costs.
Kristin Connell
A StackTastic Project: How Thomson Reuters Transformed Its Martech Management and Performance
Thomson Reuters is a global AI and technology company that provides trusted data and information/business intelligence to professionals...
Charlotte Currie
How Citeline Reduced Martech Stack Complexity (While Personalizing 1.6M Emails Per Month)
Citeline/Norstella is a $5 billion business with more than 1,000 employees that delivers high-quality content (pharma intelligence) to a...
Steve McConnell
How Citeline automated campaign naming conventions in Eloqua (and improved results)
Citeline improved results by automating their campaign naming conventions using Eloqua plus the Eloqua/SFDC integration for their teams.
Sojourn Solutions
How UCLA Health used 2 Eloqua's to extend marketing's reach and manage global subscription data
UCLA Health's Marketing Operations team asked Sojourn to design a way to integrate subscription data between their two Eloqua platforms.
Sojourn Solutions
How UCLA Health tackled complex data to send highly personalized emails using Eloqua
UCLA Health needed an easy way to manage email contacts with complex many-to-one relationships, so they asked Sojourn for help.
Sojourn Solutions
Email Marketing personalization leads to 10% increase in global company event registrants
The bottom line result of the “personalization” email solution was a 10% increase in overall email channel performance.
Sojourn Solutions
Getac’s 1st-party cookie strategy generated 55% increase in ad targeting efficiency (post 4 of 5)
Data is the fuel that powers modern marketing, enabling better understanding of customer needs that leads to better engagement, better...
Sojourn Solutions
O2's Marketing Operations increases campaign efficiency 27% via new Operational Processes (post 4 of 5)
O2 is a great example of how improved operational processes can not only drive efficiency but also enable a marketing operations team.
bottom of page