Simply put, the business had outgrown Adobe Campaign. The Marketing Operations team was so focused on the day-to-day in an increasingly cumbersome system, they had little time to innovate – thus, challenges were increasing across the board, including:
Our challenge was accessing all Eloqua data tables for export to our data warehouse to conduct analysis and reporting – not just Contact, Account and Campaign tables, but ALL activity data. Sojourn helped us setup and launch Data Assistant for our Eloqua Production and Sandbox orgs, in support of our live programs and regression testing. It’s worked very well and Sojourn has been a great partner.
