Your journey to better B2B data, better bottom-line results

In four weeks you can know your buyers better than your competitors, have better data than your competitors, and nurture more effectively for better results than your competitors.

At Sojourn, we have tools and processes to help you make this happen. We will use a data-driven approach to gain a better understanding of your most profitable customers, improve the specific data required to identify influencers and decision makers from similar accounts, and align your nurture strategy with specific buying characteristics to help you achieve the measurable pipeline impact and revenue growth outcomes you need.

Discover the tools and processes below

Know your buyer

Upgrade your database

Fine-tune your nurturing

Optimize

Know your buyer

  • Identify your best customers
  • Define your segments
  • Identify your influencers and decision makers
  • Identify your most effective content by persona and stage

Upgrade your database

  • Benchmark your marketing database
  • Automated data standardization
  • Data appends
  • Contact to account matching
  • Integration tune-up

Fine-tune your nurturing

  • Identify your nurturing gaps
  • Align your nurtures with your segmentation strategy
  • Update touch points using buyer engagement analysis
  • Ensure no over or under communication

Optimize

  • Design/align metrics with goals and marketing strategies
  • MAP/CRM reporting configuration
  • External reporting setup and automation

Know your buyer

Marketing effectiveness begins with the customer. You have to know your audience if you want to communicate effectively. Who in your buyer’s organization is most critical to each step of the buying process? Which resources do your buyers consume at each stage of the buying process?

Let’s find out. You probably already have the data…you just need to put it together in a meaningful way and then align your marketing communications accordingly.

Are Sales telling you that they're not getting enough quality leads? Our services help you focus your communications much more effectively, resulting in marketing influenced pipeline and revenue growth that can be tracked back to your nurturing efforts.

Services include:

  • Identification and ranking of your best customers.
  • Identification of best customer segments and the account level attributes for each of these segments.
  • Identification of contact level attributes for the influencers and decision makers within each customer segment.
  • Analysis of those interactions that have been most effective in helping your most profitable leads closer to a buying decision.

Start a journey

Let’s start a journey together today

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