mops: the acronym for the digital shift

Maximizing people, process, and technology for better performance

how does mops elevate performance?

Ninety-seven percent of companies with a named MOPS function say their marketing is aligned to key business outcomes, compared to only 68% of similar organizations without one. That focus is supported by the standardization and common language and metrics provided by MOPS; 82% of those at companies with an operations function say that it “gets everyone on the same page.”*

Outperform
market sectors
0 %

B2B organizations with MOPS were 53% more likely to have significantly outperformed their sectors in H2 2020 than similar companies without the function.

Significant insight to
marketing attribution
0 X

Companies with named Marketing Operations functions are 2.5X more likely to have significant insight into attribution of how marketing actions relate to customer behavior. 

Optimize touchpoints throughout funnel
0 %

This is the heart of how operations contributes; 88% of MOPS optimize throughout the funnel, from first touch to closed/won (vs 55% of their peers).

Infographic – 2021 Marketing Operations Report

mops - the acronym for the digital shift

Improve attribution. Save time and budget. Ultimately, drive greater business value. 

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2021 Marketing Operations report

"It’s not enough to anoint Marketing Operations and watch the results improve. Like any function, there’s enormous variation in maturity and approach, with each step connected to advances in performance and sophistication."

Econsultancy, 2021 Marketing Operations Report Tweet

Key Findings:

  • Marketing Operations helps organizations successfully adapt to new conditions
  • Organizations with MOPS outperform their peers in lead generation
  • Marketing Operations optimizes the relationship between marketing and technology.
  • MOPS organizations are getting results from their data.
  • All of marketing is elevated by the Marketing Operations function.
 

To learn more, download the full report. 

2021 Marketing Operations Report: MOPS Increases the Impact of Marketing

70% Growth in revenue

By aligning all channels through a newly-mapped customer journey, Thomson Reuters created an always-on program delivering on a 70% growth in marketing generated revenue between 2019 and 2020.
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30% increase in performance

Leveraging multi-touch attribution analysis on their Google Ads performance, Progress started spending money in areas that were working, and stopped spending in areas that weren’t. Result? They increased performance of their Google Ads by about 30%.
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62% increase in qualified leads

By measurably improving their data, O2's Marketing team created greater alignment and trust with Sales - greater to the tune of a 62% YoY increase in opportunities handed over to sales in 2020.
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