Together Bizible and Sojourn Solutions are helping marketers make better informed and more profitable decisions.
Bizible, leaders in B2B marketing attribution software, and Sojourn Solutions, a leading marketing operations firm specializing in marketing automation for the B2B enterprise market, have announced their partnership.
Dan Vawter, Managing Partner, Sojourn Solutions says “by partnering with Bizible, Sojourn Solutions can offer our customers a best-in-class marketing attribution solution. Bizible is unique in letting businesses see granular touchpoints – all the way to keyword-level if that is what is needed. Sojourn Solutions’ customers are smart and want to make decisions based on real evidence. Bizible will help them make informed decisions and optimize every aspect of their marketing revenue. The insights from Bizible are truly actionable.”
Bizible’s attribution solution is proven to be worth its weight in gold. Forrester Consulting analyzed the total economic impact (total benefit vs total cost) and found ROI on the total solution was 734%, NPV increased $4.3M and the outlay paid back in less than on month. “For organizations that do adopt a marketing performance management strategy, the payoffs will be huge,” shares Allison Snow, Senior Analyst, Forrester.
Both Bizible and Sojourn Solutions recently announced a partnership with Allocadia – a fellow leader in the Marketing Performance Management space that focuses on marketing spend and investment management and planning. This alignment means that Enterprise B2B marketing teams will be able to integrate efficiently and realize the power of their marketing performance.
Adding to the power of marketing performance, Sojourn Solutions will also provide Bizible implementation services for Bizible clients using Oracle Eloqua. Fabian Eckstrom-French, Bizible head of partnerships, says “teaming up with Sojourn Solutions gives us the opportunity to deliver value deep into organizations due to the extensive expertise of the Sojourn Solutions team.”
Bizible is the leader in B2B & ABM every-touch marketing attribution dedicated to helping companies make profitable marketing decisions and increase revenue. Bizible’s technology connects all marketing activity (both online and offline) to revenue, enabling credit to be accurately distributed to the marketing channels that are making an impact. This advanced, multi-touch attribution technology empowers marketers to do more effective and more efficient marketing and revenue planning at more than 300 companies worldwide. Learn more at bizible.com.
About Sojourn Solutions
Sojourn Solutions helps marketing leaders challenged by the need to have a bigger impact on revenue. Sojourn Solutions’ team of experienced consultants create impactful strategies, optimize marketing operations, simplify marketing technology and execute on day-to-day campaigns. Sojourn Solutions has assisted global marketing leaders in exceeding their goals, reaching peak performance results. To learn more about Solutions Solutions, visit sojournsolutions.com.