How do you ensure alignment between Sales and Marketing Teams when using an ABM approach?
Misalignment between these teams can lead to inconsistent messaging, wasted resources, and missed opportunities.
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Project Spotlight
Challenge: The client needed a review of their 6sense setup and recommendations for improvement based on team goals.
What we did: We conducted a 6sense assessment to identify high-level needs, gaps, and priorities, and provided best practices and recommendations.
Results: The audit revealed backend data integration issues, while front-end campaigning was well managed. Opportunities for further customization based on business needs were identified. Recommendations were provided to enhance their experience with 6sense.
“Sojourn is fantastic and recently we've been working with them on 6Sense. The fact our spend run rate is down slightly is because the team has done such a great job. "
-- Senior MOPs Manager
6sense
6sense is an AI-driven account engagement platform that helps B2B businesses identify potential buyers, analyze buyer intent, and predict sales opportunities. It enables marketing and sales teams to deliver personalized, data-driven campaigns that accelerate revenue growth and improve decision-making.
Frequently Asked Questions
Because great minds think alike — and sometimes need the same answers!
Q: How do I use 6sense to identify intent signals from target accounts?
6sense analyzes various intent data sources, such as web activity, content consumption, and keyword searches, to identify accounts showing interest in specific topics. You can use these insights to tailor your outreach and engagement strategies.
Q: What are 6sense’s account-based advertising capabilities?
A: 6sense enables you to run targeted advertising campaigns directly to in-market accounts across various channels, including display, social media, and connected TV. These ads are tailored based on the account’s stage in the buying journey.
Q: How can I integrate 6sense with my existing marketing and sales tools?
A: 6sense offers integrations with popular CRM systems like Salesforce, as well as marketing automation platforms such as Marketo and HubSpot. This integration allows for seamless data flow and coordinated efforts between marketing and sales teams.
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