Adobe Marketo Measure
Marketo Measure (formerly Bizible) gives marketers insight into which marketing efforts are the most effective in driving revenue and maximizing return on investment for their company.
Our Adobe Marketo Measure Services
Marketing Data and Analytics
We help you unlock the full potential of your data with expert cleansing, governance, funnel analysis, and multi-touch attribution - so you can trust your insights and make smarter, faster decisions.
From ensuring data accuracy to mapping the full customer journey, we give you the clarity you need to optimize performance and drive growth.
Marketing Operations
We help you streamline processes, optimize strategy, and drive better results with our expert maturity assessments, strategic planning, stakeholder enablement, operational process design, and analytics services.
Whether you're building a scalable foundation or fine-tuning existing workflows, we ensure your marketing engine runs smoothly - so you can focus on growth.
Project Spotlight
Challenges: Progress’s new C-level leadership expected marketing to provide data-driven insights showing what’s working and justifying spend requests.
What we did: We implemented Marketo Measure to provide visibility into top and bottom funnel contributions, first touch, and pipeline acceleration, changing perceptions on reporting beyond last touch.
Results: Marketo Measure empowered Progress’s marketers to experiment more, using data-driven insights to adjust tactics at various funnel stages, enabling continuous improvement and the ability to learn from small failures.
“We were spending a lot of money on Google Ads in places where we shouldn’t, but Marketo Measure’s reporting allowed us to see where our sweet spots were, which investments were actually affecting top of funnel and converting into leads. We tweaked our ads and experimented. We didn’t just cut our Google Ads budget: we increased its performance by about 30%.”
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-- Director of Marketing Operations at Progress
