CabinetM
CabinetM is a marketing technology management platform designed to help organizations manage, discover, and optimize their marketing technology stacks.
It provides tools for tracking technology usage, identifying gaps, and making informed decisions about technology investments.
Our CabinetM Services
MarTech Management
Our MarTech consultancy helps businesses audit, optimize, and manage their platforms. We assess your current stack, identify gaps, and recommend the right solutions to enhance automation, data integration, and performance.
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Whether refining your existing setup or building a new one, we ensure your MarTech works smarter, not harder.
Marketing Operations
We help you streamline processes, optimize strategy, and drive better results with our expert maturity assessments, strategic planning, stakeholder enablement, operational process design, and analytics services.
Whether you're building a scalable foundation or fine-tuning existing workflows, we ensure your marketing engine runs smoothly - so you can focus on growth.
Project Spotlight
Challenges: The legacy TR martech ecosystem was complex, with siloed people, processes, and tools across three business units, making visibility into stack capabilities and costs nearly impossible.
What we did: We deployed CabinetM to centralize TR’s stack, increase visibility, document the martech ecosystem, and create alignment around technology ownership, integrations, and contracts.
Results: TR built a martech directory of over 175 platforms, captured integration details, shifted to a capability model, and developed a Platform Performance Scorecard to enhance technology reviews.
"The solutions and the new, consolidated structure we’ve built is going to allow us to expand, grow, and keep infusing other areas like AI, where Thomson Reuters is currently putting lots of emphasis."
-- Marketing Operations & Technology Manager
