How do you ensure alignment between Sales and Marketing Teams when using an ABM approach?
Misalignment between these teams can lead to inconsistent messaging, wasted resources, and missed opportunities.
top of page
Project Spotlight
Challenges: The legacy TR martech ecosystem was complex, with siloed people, processes, and tools across three business units, making visibility into stack capabilities and costs nearly impossible.
What we did: We deployed CabinetM to centralize TR’s stack, increase visibility, document the martech ecosystem, and create alignment around technology ownership, integrations, and contracts.
Results: TR built a martech directory of over 175 platforms, captured integration details, shifted to a capability model, and developed a Platform Performance Scorecard to enhance technology reviews.
"The solutions and the new, consolidated structure we’ve built is going to allow us to expand, grow, and keep infusing other areas like AI, where Thomson Reuters is currently putting lots of emphasis."
-- Marketing Operations & Technology Manager
CabinetM
CabinetM is a marketing technology management platform designed to help organizations manage, discover, and optimize their marketing technology stacks. It provides tools for tracking technology usage, identifying gaps, and making informed decisions about technology investments.
Frequently Asked Questions
Because great minds think alike — and sometimes need the same answers!
Q: How do I get started with building a marketing technology stack in CabinetM?
A: To start building your stack in CabinetM, create an account and begin by listing your current marketing tools. You can then categorize them by function, evaluate their effectiveness, and explore additional tools in the CabinetM database to fill any gaps.
Q: What are the key features of CabinetM for managing marketing technology?
A: CabinetM offers features like stack management, technology discovery, benchmarking, and reporting. It allows you to track tools in use, identify redundant or underperforming technologies, and compare your stack with industry standards.
Q: How can I use CabinetM to discover new marketing technologies?
A: CabinetM’s extensive database of marketing tools lets you search and filter based on categories, functionality, and user reviews. You can explore new technologies that fit your needs and add them to your stack for consideration.
Latest Blog Posts
bottom of page