How Citeline Reduced Martech Stack Complexity (While Personalizing 1.6M Emails Per Month)
Citeline/Norstella is a $5 billion business with more than 1,000 employees that delivers high-quality content (pharma intelligence) to a...
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Project Spotlight
Challenges: There was a £100m gap in the sales pipeline.
What we did: We targeted key wins, provided scalable campaign management with a 27% activity uplift, and developed new digital demand generation using content syndication and social platforms, alongside actionable insights.
Results: This led to a 315% increase in MQLs year-over-year, a 282% increase in leads converted to opportunities, and a 14x rise in opportunities created from lead conversions.
“My Sales Pipeline is the healthiest it has been for ages. That's due to the improvements that the Marketing Operations Team has made to strengthen the demand generation programme. I have a lot to thank them for!”
-- Client Manager for New Business Sales
Oracle Eloqua
Plan, organize, and manage brilliant B2B marketing campaigns and produce the results you need—with Oracle Eloqua Marketing Automation.
Frequently Asked Questions
Because great minds think alike — and sometimes need the same answers!
Q: How can I integrate Eloqua with CRM systems like Salesforce?
A: Use Eloqua’s native integration apps or build a custom integration via the REST API to sync contacts, leads, and campaign data between Eloqua and Salesforce. Proper mapping and testing are crucial for a successful integration.
Q: What is Eloqua’s lead scoring, and how can I implement it effectively?
A: Lead scoring in Eloqua involves assigning points to leads based on their engagement and fit. You can set up scoring models that combine profile (fit) and engagement (behavior) criteria to prioritize leads for sales follow-up.
Q: How does Eloqua differ from other marketing automation platforms?
A: Eloqua is an enterprise-level marketing automation platform by Oracle, designed for B2B companies to manage complex marketing campaigns, lead scoring, and nurturing. It stands out for its advanced segmentation and data management capabilities, particularly in large organizations.
Latest Blog Posts - Oracle Eloqua
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