Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform that helps businesses engage with their customers through personalized email, mobile, social, and advertising campaigns.
It offers data-driven insights, automation, and AI-powered tools to optimize customer journeys and drive marketing success.
Our Salesforce Marketing Cloud Services
Email Marketing
We conduct in-depth platform assessments, optimize deliverability, and refine campaign strategies to improve engagement and ROI.
Whether you're struggling with low open rates, poor inbox placement, or inefficient automation, we provide expert guidance to turn email into a high-performing revenue driver.
Lead Management
We help to set up lead scoring models to prioritize high-value prospects, design nurturing workflows to keep leads engaged, and build reporting frameworks that provide clear insights into pipeline performance.
Whether you're looking to refine your existing lead management process or build one from scratch, we ensure your strategy is data-driven, efficient, and built for growth.
Marketing Automation
From evaluating and comparing platforms to full implementations, migrations, and integrations, we ensure your marketing automation system is aligned with your business goals.
Whether you need expert platform administration and support or a deep-dive audit to optimize performance, we help you get the most out of your investment - without the headaches.
Project Spotlight
Challenge: AAAS needed to reduce the manual work and errors involved in building their email newsletter in SFMC.
What we did: Sojourn created SFMC data extensions from the client's website CMS to automatically populate customized newsletter content, using AMPScript for proper formatting.
Results: This solution significantly reduced the time required to build the monthly newsletter.
