How do you ensure alignment between Sales and Marketing Teams when using an ABM approach?
Misalignment between these teams can lead to inconsistent messaging, wasted resources, and missed opportunities.
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Project Spotlight
Challenges: The client faced uncertain inbox placement, scaling issues, and difficulty maintaining brand awareness due to inconsistent email deliverability.
Solutions: We ensured a strong sender score, resolved deliverability issues, improved segmentation, and implemented better filtering and database health practices.
Results: The client has begun implementing our recommendations, with ongoing support to ensure improvements over the next 3–6 months.
Validity
Validity Everest is an email success platform that provides tools and insights to improve email deliverability, monitor sender reputation, and optimize email performance. It helps ensure your emails reach the inbox and engage your audience.
Frequently Asked Questions
Because great minds think alike — and sometimes need the same answers!
Q: How do I use Validity Everest to monitor my sender reputation?
A: Validity Everest provides a reputation dashboard where you can monitor key metrics like sender score, blacklist status, and spam complaints. These insights help you identify and resolve issues that could affect your email deliverability.
Q: What are the key features of Validity Everest for improving email deliverability?
A: Everest offers tools for inbox placement monitoring, sender reputation tracking, blacklist monitoring, and email preview testing. These features help you optimize your email campaigns and troubleshoot deliverability issues.
Q: How can I use Validity Everest’s inbox placement monitoring?
A: Inbox placement monitoring in Everest allows you to see where your emails are landing (inbox, spam, or promotions) across different ISPs. This helps you understand how your emails are being received and adjust your strategy accordingly.
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