Oracle Eloqua's February 2025 release: 25A key updates and enhancements

Oracle Eloqua has announced its next release, scheduled to roll out from February 1st to February 14th, 2025. This release introduces a range of new features and improvements designed to enhance user experience, streamline data management, and improve reporting capabilities.

Here, we delve into the highlights of this release and what they mean for Eloqua users.

The Redwood Experience, Oracle’s modernized and visually refreshed user interface, continues to evolve. Love it or not, this design framework is here to stay, and the latest updates aim to make it more intuitive and functional:

• Template manager for forms and segments: Exclusively available in the Redwood Experience, this new feature allows users to efficiently manage templates for forms and segments, making it easier to maintain consistency across campaigns.

• Revamped shared lists and signature rules: Shared lists and signature rules have been updated to provide better usability and flexibility, helping marketers work more efficiently.

• Enhanced navigation: Folder path breadcrumbs have been introduced, allowing users to easily trace and navigate their location within the application. This improvement reduces time spent searching and enhances productivity.

• Improved contact record foldout: The contact record foldout has undergone a significant update, now displaying more information at a glance. This enhancement minimizes the need for excessive scrolling and provides quick access to critical details, such as:

  • Bounceback details for email deliverability issues.

  • Redesigned preferences to simplify user settings.

  • Campaign responses for better engagement insights.

    
    

These updates collectively make the Redwood Experience a more powerful and user-friendly platform for marketing teams.

Managing Custom Object records is about to become more efficient. The option to delete unlinked Custom Object records, previously available only under controlled availability, will now be generally accessible. When enabled, this feature will automatically remove Custom Object records when their associated contact is deleted. This ensures:

• Improved data hygiene: By eliminating orphaned records, your database remains clean and organized.

• Enhanced performance: Maintaining recommended record counts contributes to faster system performance and reduced lag.

This update is especially beneficial for organizations looking to optimize their data management processes.

Oracle Eloqua has prioritized customer feedback in the development of its reporting capabilities. The 25A release introduces significant updates to help users gain deeper insights:

• Agent usage report: A new addition to the Eloqua reporting module, this report provides detailed performance metrics for automated exports (Agents). Users can now monitor and optimize the effectiveness of these processes.

• Upgraded reporting API: The Reporting API has been expanded with new endpoints and advanced aggregation capabilities. These enhancements enable developers and analysts to extract and analyze data more comprehensively, facilitating better decision-making.

  
  

Eloqua’s data management tools are receiving a much-anticipated upgrade with the integration of Custom Object data exports into the Data Import & Export section. This new feature simplifies the automation of Custom Object exports, allowing data to be seamlessly transferred to external storage solutions. Key benefits include:

• Streamlined workflows: Automate routine data export tasks to save time and reduce manual effort.

• Flexibility: Easily transfer data to preferred storage systems, enhancing compatibility with organizational infrastructure.

Oracle is officially retiring the native integration for Salesforce (SFDC) in November 2025. Organizations currently relying on this integration are advised to transition to the app-based Salesforce integration as soon as possible. The app-based integration offers improved functionality and greater compatibility with Salesforce’s evolving ecosystem.

• Action Required: Begin planning your migration to the app-based integration now to avoid disruptions.

• Support Available: If your organization requires assistance with this transition, our team is ready to help.

Final thoughts

The February 2025 release of Oracle Eloqua underscores Oracle’s commitment to enhancing user experience, optimizing data management, and providing actionable insights through improved reporting. These updates reflect a thoughtful response to user needs and evolving marketing challenges.

By embracing these changes, organizations can stay ahead in their marketing operations and drive better results. For more information or if you require assistance with any of these updates, don’t hesitate to contact us!