S&P Global Platts migrates to Marketo, boosting bottom line
Mar 11, 2018
2 min read
0
0
0
A strategic focus across S&P Global is LEAN efficiency and process, and efforts like this contribute significantly to our strategic business goals, as well as helping to ensure Marketing is operationally streamlined. Zoe (Lowther) Mol, VP Global Marketing, S&P Global Platts
Introduction
Data in its raw, unfiltered form offers no insights to drive great business decision-making (it’s simply “more information” in a TMI world). It takes skilled, experienced professionals to make meaning and provide strategic, actionable insights from data.
Enter S&P Global Platts, in business for over a century and now the leading independent provider of information, benchmark prices and analytics for the energy and commodities markets. The London-based business intelligence company has over 1,000 employees spread out over 19 offices worldwide, all of them with one goal — to leverage data to bring clarity and transparency to the energy and commodities markets.
Challenge: Work differently
Keeping up with the fast pace of global change has now become a core organizational capacity. Call it agility or adaptability or whatever you want (this isn’t buzzword bingo), but change happens fast today and individuals and organizations had better be ready to accommodate it. Well, S&P Global, the 17,000-people strong, global parent company of S&P Global Platts, decided that the entire global operation would migrate its marketing automation to the Marketo platform.
Solution: A 3-part migration
To complete the planned migration from Eloqua to Marketo, S&P Global Platts worked with its partner, Sojourn Solutions. A three-part solution was co-developed that was structured around risk mitigation, campaign migration, and multiple integrations. We'll look at how each part of S&P Global Platts’ Marketo migration solution was developed and executed...
Results: Savings, plaudits, awards
S&P Global Platts finished its migration on schedule and without downtime or disruption of its MAP operations, as they’d promised their parent company. Perhaps best of all, S&P Global Platts saw huge benefits to their bottom line, including a 75% savings on campaign migration costs to Marketo.
This was a true collaborative effort between Platts’ Marketing, IT, and Content teams, and executed by our preferred partner, Sojourn Solutions. Melissa Thames, Global Head Marketing Operations, S&P Global Platts
In the end, the S&P Global Platts migration project was recognized with a prestigious 2018 Revvies Award, in the category “The Transformer.”
S&P Global Platts saw huge benefits to their bottom line, including a 75% savings on campaign migration costs to Marketo.
In addition, as the Revvie Award press release explains, “after implementing the Marketo platform, S&P Global Platts automated their subscription and information distribution process, saving more than 15 weeks of people-hours annually” and gaining massive cost benefits. (include in section where award image appears to left of text)
Since 2008, Sojourn has been our go-to marketing operations strategy and support team. They most recently helped us successfully move to Marketo from Eloqua which involved many integrations and complex use cases that required solutioning. We couldn’t have done it without them. Melissa Thames, Head of Global Marketing Operations
Related Posts
