Resources

Our resources created to help B2B marketers prove - and improve - the value of marketing.

Discover the Sojourn Blog

Marketing technology governance: The unsexy discipline saving budgets

If your stack has grown faster than your confidence in it, governance isn’t a “nice to have”. It’s the discipline that makes everything else work properly again.

Revenue Ops vs Marketing Ops: Stop arguing and start designing

Marketing Ops says, “This sits with us.” Revenue Ops says, “No, this is ours now.” Leadership nods politely, adds another role to the org chart, and hopes the noise dies down. It rarely does.

The no-BS guide to cleaning up your HubSpot instance

You promised better pipeline, a cleaner CRM, and fewer late-night “where did that lead go?” panic emails next year. Good. This guide will get you there without buzzwords, or vague platitudes. It’s a practical, step-by-step plan you can start today (yes, today) so your next quarter doesn’t smell like 2024’s data dumpster fire.

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Discover The MOPs Brief

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The MOPS Brief is the podcast for Marketing Operations professionals who make modern marketing happen - from behind the scenes and in front of the numbers.

Each episode, we bring you sharp conversations with the people solving problems in real-time: automation experts, MarTech strategists, data wranglers, and process perfectionists. From campaign chaos to tech stacks gone rogue, we break down the news, the trends, and the battle-tested lessons that keep the gears turning.

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Building a stronger Marketing foundation: How The Associated Press modernised ROI reporting, preferences, and lead management

When a global organisation like The Associated Press (TAP) wants to modernise its Marketing Operations, the goal isn’t just new tools, it’s creating clarity, compliance, and consistency that scale.

Seamless Marketing Automation migration: How Progress integrated ShareFile into Eloqua

When Progress acquired ShareFile, they faced a classic challenge in Marketing Operations: How to migrate an entire marketing automation system into an existing production platform without disrupting campaigns, losing data, or compromising compliance.

From data chaos to clarity: How Norstella unified marketing performance with Tableau

For Norstella’s marketing team, reporting had become a scavenger hunt. Data lived across multiple systems, filters didn’t align, and every “simple” question about performance meant another round of manual pulls, spreadsheets, and late nights reconciling mismatched numbers.

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Discover our MOPs Maturity Indicator

Get your Snapshot

Get a clear snapshot of your Marketing Operations maturity with a short, structured review designed to surface reality, not aspiration. This isn’t about how advanced your stack looks on a slide or how many platforms you’re paying for. It’s about how well your marketing actually runs day to day.

This short assessment highlights where your Marketing Ops are actively enabling performance - improving speed, consistency, insight, and confidence - and where hidden friction is quietly slowing teams down. The kind of friction that doesn’t show up in dashboards but leaks time, trust, and revenue over months.

State of Marketing Operations 2026

In 2026, the role of marketing operations has evolved into a strategic powerhouse within B2B enterprises.

No longer confined to back-office functions, marketing operations now serves as the backbone of digital transformation, revenue generation, and organizational growth.

In an increasingly complex and data-driven marketing landscape, enterprises are recognizing the value of a robust marketing operations function to create efficiency, accountability, and measurable impact across every stage of the customer journey.