How do you ensure alignment between Sales and Marketing Teams when using an ABM approach?
OUR SERVICES
Supporting Lead & Account Scoring, Integrations, Data Enrichment, and backend 6sense processes.
Platform Evaluations and Comparisons
Challenge: Overlap/gap in existing stack, use case misalignment, internal biases
Brief: Let our team help you determine not only what platforms to include in your evaluation or comparison, but also which is a best fit to your business needs and marketing use cases.
Integrations
Challenges: Silo data and insights, underutilization, lack of adoption and credibility
Brief: Your ABM platform needs to be fully utilized to deliver the best value, and one big part of that is Integrations - any add-on native functionality as well as third-party platforms. We'll help you identify, build, and test new integrations - or even optimize existing - to drive more value for marketing.
Expert Tip
To integrate 6sense effectively into your tech stack, connect it with your CRM, marketing automation platforms, and data tools to enrich targeting, segmentation, and personalized engagement. Ensure regular data syncing and unified reporting to provide sales and marketing teams with real-time account insights for optimizing ABM efforts.
Certified ABM Consultants
Our customers are raising their hands for help with 6sense, and our team of certified consultants are in position to help. We understand how this platform integrates within your ecosystem, and can provide recommendations as well as ongoing technical support.
Database Administration Audit
Challenges: Low performance, lack of resources, misaligned use cases
Brief: Our team digs into the back-end of the platform for you to review, analyze, report - and fix as needed - this key area that drives so much of the platform performance.
Reporting and Analytics
Challenges: Lack of resources, multiple reporting engines
Brief: Give your team a starting point to gauge performance within your ABM platform to quickly determine what is working - what is not - and then make adjustments as needed.
Expert Tip
Use the same reports across marketing and sales to avoid misunderstandings. Reports from different systems or with different criteria can lead to gaps, which can negatively impact the creditability of the entire program. The report sources and criteria should be documented in the strategy and planning part of your ABM program.
Expert Tip:
ABM is a strategy - not a technology - so it's critical to align marketing and sales to identify and target accounts with personalized assets in your chosen channels supported by your MarTech stack. Get started with a pilot and take lessons learned into an improved enterprise launch. Keep your success factors in mind, as measurement is key in driving adoption and further budget investment.
Strategy and Planning
Challenges: Misaligned goals, objectives, and success factors
Brief: Before investing in more martech or adding more channels, let our team help you review and/or revise your ABM strategy and planning. It's easy to lose focus with all the things on your plate, so we can leverage our knowledge and experience to get it all back on track for you.