GDPR is a set of new regulations standardizing data privacy laws across the European Union (EU), which will force organizations storing and using EU citizens’ data to adopt consent-based marketing strategies or risk large fines. How large? The maximum fine for a single breach is €20 million or 4% of annual WW turnover - whichever is greater.
A key element of GDPR is that an organization shows demonstrable proof of process compliance. The deadline is May 25, 2018. From that date forward, B2B marketers will need to prove they have explicit opt-ins from their contacts to be able to continue marketing to them via email or SMS.
To read more about GDPR, check out our blog post, GDPR: What it Means for B2B Marketers.
In Phase 1, which ideally ends by the end of 2017, the focus is on auditing and planning to ensure a successful go-live. During this phase, we focus on discovery and deliverables in the areas of data and systems audit (with recommendations), subscription center design, opt-in/out process design and engaged audience reporting.
The next phase focuses on implementation of the approved approach, estimating a timeline of January 2018 through April 2018, to stay on track to GDPR’s May 25, 2018 deadline.
The third phase includes completing a checklist of actions needed before go-live in May.
Finally, Phase 4 provides support and monitoring of changes made to systems, processes and operations. This phase includes additional help as needed.
Let’s start a journey together today