Marketing Data and Analytics
Analyze. Optimize. Perform.
Your marketing is only as strong as the data behind it.
We help you unlock the full potential of your data with expert cleansing, governance, funnel analysis, multi-touch attribution & orchestration - so you can trust your insights and make smarter, faster decisions.
From ensuring data accuracy to mapping the full customer journey, we give you the clarity you need to optimize performance and drive growth.
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Let’s transform your data into a competitive advantage.
Data Cleansing
Our Data Cleansing Services help you maintain a clean, reliable database by identifying and eliminating duplicate, outdated, or inaccurate data.
We standardize, enrich, and validate your records to improve segmentation, personalization, and campaign effectiveness.
With cleaner data, you can enhance decision-making, boost engagement, and maximize the impact of your marketing efforts.
Data Governance
Our Data Governance Services ensure your marketing data is accurate, secure, and compliant.
We help establish data standards, enforce best practices, and implement governance frameworks that improve data quality and consistency.
By maintaining a well-structured and reliable data ecosystem, you can drive better decision-making, enhance campaign performance, and meet regulatory requirements with confidence.
Funnel Analysis
Our Marketing Funnel Analysis service help you identify gaps, bottlenecks, and opportunities within your marketing funnel.
We analyze each stage - from awareness to conversion - to uncover drop-off points, optimize engagement, and improve lead progression.
With data-driven insights, we refine your funnel strategy to increase conversions, enhance customer experiences, and maximize marketing ROI.
CLIENT TESTIMONIAL
“Thanks so much for discussing how the Insight team can take more of a strategic approach with their thinking. I look forward to running a similar session with our other division teams.”
Multi-touch Attribution Analysis
Our Multi-Touch Attribution Analysis services help you track and measure the impact of every customer interaction across channels.
We analyze how different touchpoints contribute to conversions, giving you a clear picture of what’s working and where to optimize. Plus, with data-driven attribution models, you can allocate budget more effectively, refine your strategy, and maximize marketing ROI.
WHAT OUR CLIENTS SAY
“A team of rockstars! Sojoun Solutions has been extremely responsive to our strategic and tactical needs. They were quick to understand our business and requirements and strategically designed processes that shaped to those needs and found solutions to fulfill them. "
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-- Senior MOPs Manager
